News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Apple/Mac / BlackBerry Prices Cut Already in U.K.
DDoS Protection Powered By Verisign
BlackBerry Prices Cut Already in UK; Is It Underperforming?
BlackBerry Prices Cut Already in UK; Is It Underperforming?
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
04
2013


It's been just over a month since Research In Motion changed its name to BlackBerry and launched its BlackBerry 10 platform and devices. Now, following several recent developments, the question is whether the new BlackBerry is succeeding.

Two of the developments could indicate that the phone maker is not achieving its desired liftoff in momentum. At the BB10 launch on Jan. 30, AT&T, T-Mobile and Verizon Wireless all said they would offer both of the new BB10 models, the all-touchscreen Z10 and the Q10, which features a physical keyboard. Sprint was the only one of the big four U.S. carriers that did not announce it would offer the Z10 model. Some observers assumed Sprint was still deciding about the Z10, but now that company has confirmed that it will only sell the Q10.

The other bit of disappointing-for-BlackBerry news comes from the United Kingdom, where the Z10 is on sale. Two major U.K. retailers have cut the price of the phone, leading to rumors that its sales need a boost.

Carphone Warehouse, Vodafone

The U.K.'s Carphone Warehouse chain has reduced the Z10's price to 29 pounds (about $44) per month on a two-year contract, plus 29 pounds for the phone. The previous price: 36 pounds monthly with no charge for the handset.

Similarly, Vodafone is offering the Z10 for 33 pounds (about $50) per month for online orders, resulting in a 72-pound reduction in its previous pricing.

Pacific Crest analyst James Faucette told The Telegraph in London that, in addition to indicating that sales were not that strong, the pricing move was positioning the Z10 as a mid-level device rather than as a competitor to high-end stars like Apple's iPhone and the Samsung Galaxy S III.

Mid-level devices, he pointed out, have relatively low gross margins. The high level of profitability for high-end handsets has been seen as needed by BlackBerry for its long-term recovery, in part to offset losses from its service business.

The pricing adjustments follow encouraging reports in early February. A research note from industry research firm CIBC indicated that half of early purchases of the Z10 in Canada were by customers who had not previously been BlackBerry users. This meant that, in Canada, at least, BlackBerry was expanding beyond its customer base and was acquiring iPhone, Android or feature phone users.

Software Update

Last month, BlackBerry CEO Thorsten Heins had also described the launch day in Canada as 50 percent "better than any other launch day in our history" in that country. He said the sales in the U.K. were "close to three times our best performance ever for the first week of sales for a BlackBerry smartphone." (continued...)

1  |  2  |  Next Page >

Tell Us What You Think
Comment:

Name:

Bob Smith:

Posted: 2013-03-05 @ 3:11pm PT
They had a sale on for a few days - that's all!!

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.