Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Tech Trends
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Will #Hashtags Be a #Facebook Hit?
Will #Hashtags Be a #Facebook Hit?

By Jennifer LeClaire
June 13, 2013 11:06AM

    Bookmark and Share
Here's how it works: When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic. You can search for a specific hashtag from your search bar, such as #NBAFinals. You can click on hashtags that originate on other services, such as Instagram. And you can compose posts directly from a hashtag feed.
 


Facebook just made a move that may have some asking, "What took you so long?" Following in the footsteps of Twitter, Pinterest and Instagram, the social networking giant has incorporated live hashtags into the mix. In other words, hashtags like #nbafinals will be clickable.

"Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them," Facebook's Greg Lindley wrote in a blog post. "Whether it's talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event -- people on Facebook connect with their friends about what's taking place all over the world."

Clickable hashtags aim to help Facebook users do just that. This is somewhat of a conversation-starting breakthrough that should drive deeper engagement on the site, given that until now there has not been a simple way to see the larger view of what's happening or what people are talking about on Facebook.

Starting Conversations

For example, Lindley pointed out that during primetime television alone, there are 88 million to 100 million Americans engaged on Facebook. That's roughly a Super Bowl-sized audience every night.

And the recent 'Red Wedding' episode of Game of Thrones received more than 1.5 million mentions on Facebook, he continued, representing a significant portion of the 5.2 million people who watched the show. Finally, he said, this year's Oscars buzz reached an all-time high on Facebook with more than 66.5 million interactions, including likes, comments and posts.

"To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics," Lindley said. The clickable hashtags let you add context to a post or indicate that it is part of a larger discussion. Many Facebook users are already putting hashtags in their posts and connecting directly to Twitter. Now, those hashtags will be even more useful

Hashing Out Hashtags

Here's how it works: When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic. You can search for a specific hashtag from your search bar, such as #NBAFinals. You can click on hashtags that originate on other services, such as Instagram. And you can compose posts directly from the hashtag feed and search results. Facebook was quick to point out that users control the audience for their posts.

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the clickable hashtags move and why it took Facebook so long to head in this direction. He told us it's not entirely clear why it took them so long. However, he added, they had to build some additional functionality so that users could tap into the "hashtag feed" for a particular topic.

"This gives Facebook a way to access the new and growing phenomenon of brands using hashtags with advertising, especially TV campaigns. While hashtags are also used on Google+ and Instagram, they're still predominantly associated with Twitter," Sterling said. "We'll have to wait and see whether Facebook users like and adopt hashtags en masse."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Tech Trends
1.   U.S. Firms Fish for Growth Overseas
2.   Competition Spurs Ultra-Fast Internet
3.   Google Buys Streaming Site Twitch
4.   Earnings, Excitement Grow for Apple
5.   Internet of Things Comes to DIYers


advertisement
U.S. Firms Fish for Growth Overseas
Tech trendsetters are going abroad.
Average Rating:
Competition Spurs Ultra-Fast Internet
Gigabit broadband push is underway.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.