Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Business Intelligence
Fiercely productive scanners
Average Rating:
Rate this article:  
Salesforce.com
Salesforce.com's New App Ties Social Ads to CRM

By Jennifer LeClaire
April 23, 2013 4:48PM

    Bookmark and Share
Social.com enables advertisers to track and analyze metrics over time with live campaign monitoring and real-time feedback on social ad performance measured around particular goals. Marketers can also adjust ad spends automatically by pre-defining rules to make real-time optimization decisions across all ads and campaigns.
 



Salesforce.com is getting even more social with a new advertising application that connects social ads with customer relationship management (CRM) tools and "social listening." The new app, called Social.com, lets advertisers power ad campaigns on Facebook and Twitter using real-time customer data in combination with social listening data.

Social.com is part of the Salesforce Marketing Cloud, which also includes a social listening application and a publishing application. Salesforce says the new tools help enterprises reach customers in new ways and maximize return on advertising dollars.

Where Social.com Fits In

We asked Gordon Evans, VP of Product Marketing at Salesforce.com, why a solution like Social.com is needed now. He explained that social advertising is creating a new opportunity to reach a huge number of consumers along with an unprecedented opportunity for targeting.

"With social media now being the No. 1 online consumer activity worldwide, brands not only have enormous global reach, but also the ability to target ads based on social profiles, likes, interests, activities and location via mobile devices," Evans said. However, he explained, there is still "a need to be able to do this efficiently and accurately, which can't be done if we isolate social ads. They need to be connected to marketers' CRM systems, which is where Social.com comes in."

A Mammoth Opportunity

Salesforce pegs social advertising as a huge opportunity for marketers. The spend is expected to more than double from $4.7 billion in 2012 to $11 billion in 2017, according to BIA Kelsey. What's more, Nielsen predicts 64 percent of advertisers expect to increase their spend on social advertising in 2013.

"With people spending more time on social networks than ever before, leading marketers are seeking to effectively leverage paid social campaigns," said Mary Wardley, program vice president of CRM Applications at IDC. "To successfully run social ad campaigns, marketers need scale, but they also need to make sure social advertising is connected to listening and engagement. Powerful applications like Salesforce's Social.com help provide this crucial scale and innovation."

Practically speaking, Social.com lets marketers build, test and launch social ad campaigns in a scalable way. The company said marketers can execute more effective social ad campaigns by testing all of the available targeting, creative and placement combinations, to drive highly localized and relevant ads. They can also leverage Facebook and Twitter data to identify the best content for advertising.

Social.com also provides a way to track and analyze metrics over time with live campaign monitoring and real-time feedback on social ad performance around particular goals. Marketers can also adjust ad spends automatically by predefining rules to make real-time optimization decisions across all ads and campaigns.

The Social Marketing Mix

"Social media has achieved a recognizable level of credibility in the marketing world, and if brands don't have it in their marketing mix, they are missing a huge touch point with potential customers," said Jonathan Nelson, CEO of Omnicom Digital. "Smart marketers are buying media in real-time and working with the latest tools to ensure they are delivering the right message, at the right time, to the right person, which is even more imperative in the connected, social world."

Social.com is generally available today, while Social.com real-time customer data and social listening is scheduled to be generally available by this summer, along with real-time listening. Pricing is based on a percentage of total social ad spend made via the application.
 

Tell Us What You Think
Comment:

Name:

Ivan Feher, CEO, customer:

Posted: 2013-04-24 @ 2:29pm PT
How Social.com helps manage the customer experience will be very cool. Companies will have another tool in their arsenal to Become a Customer For Life Company.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Business Intelligence
1.   Mark Hurd's 5 Keys to Market Success
2.   Twitter Acquires Data Analyzer Gnip
3.   Silverpop: IBM Marketing Gets Personal
4.   Teradata Intros QueryGrid Analytics
5.   Tool Analyzes Tweets for Companies


advertisement
Twitter Acquires Data Analyzer Gnip
Company has been partner since start.
Average Rating:
Tool Analyzes Tweets for Companies
Customer satisfaction analyzed, rated.
Average Rating:
IBM Applies Big Data To Fraud Fight
Analytics enlisted to counter crime.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.