Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Barium Ferrite (BaFe):
Higher Capacity, Superior
Performance, Longer Archival Life

www.thefutureoftape.com
Personal Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Pew Research Details Who
Pew Research Details Who's Using Which Social Networks

By Barry Levine
February 21, 2013 9:47AM

    Bookmark and Share
Pew Research Center reports on who's using social media most and which social networks are most popular. Facebook still ranks as number one, followed by an interesting three-way tie for second place. Not surprisingly, the younger the age group, the higher the participation in social media, including 83 percent in the 18 to 29-year-old demographic.
 



Who are the biggest social media users, and, after top social site Facebook, what are the most popular networks? A new study from Pew Research Center looks at those questions.

"The Demographics of Social Media Users -- 2012" study found that the most frequent social media users are women aged 18 to 29. A whopping 67 percent of all Internet users employ Facebook, and Twitter is especially appealing to adults in the 18 to 29-year-old category.

Pinterest is used most by women, adults under 50, whites and those with some college education. Tumblr appeals most to adults in that prime 18 to 29 demo, as does Instagram. Tumblr also fares well with African-Americans, Latinos, women and urban residents.

Three-Way Tie

One of the key findings of the study is a fairly close three-way tie for second most popular social network. The king, of course, is Facebook, with two-thirds (67 percent) of all online adults using that service.

But second place is a different matter. Sixteen percent use Twitter, a rate which has doubled since November of 2010, and 15 percent are on Pinterest. Photo-sharing network Instagram comes close, with thirteen percent of respondents in this particular study saying they use it.

Women are about five times more likely than men to be on Pinterest, representing the largest gender gap revealed by the report. Thirteen percent of Net surfers share pictures on Instagram, which, with the margin of error, is essentially tied with Twitter and Pinterest. By contrast, the micro-blogging site Tumblr is used by only 6 percent of those online.

This is the first time that Pew Research has compared participation in the social networks by ethnic groups. Hispanics are the biggest users of social networks, with 72 percent of that group represented. Non-Hispanic African-Americans are second at 68 percent, while non-Hispanic whites are 65 percent.

Same by Education Level

Not surprisingly, the younger the age group, the higher the participation in social media. Eighty-three percent of 18 to 29-year-olds socialize, which drops by about twenty points for each major age group, until it hits 32 percent for those 65 and older.

Percentage-wise, more African-Americans and Latinos use Twitter and Instagram than do other ethnic groups. White women under 50 are Pinterest's biggest fans. Pew said it did not indicate percentages of Asian Americans because there were not enough respondents from that demographic to be statistically reliable.

Participation on social networks are about equal for all levels of education. It's also roughly equal for all income levels, except that about six percent more of those earning under $30,000/year use social media than the 65 percent of other income groups who socialize online. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Shattered:

Posted: 2013-02-20 @ 2:49pm PT
The reason why whites use social media less than blacks or hispanics is because they are very busy working and attending college. Also, they don't have a street gang to promote.

jdinsandiego:

Posted: 2013-02-19 @ 8:25pm PT
I'm already SICK of being referred to as a Non-hispanic White and the term is still pretty new. I'm white, period. I don't want to be defined as a non-hispanic any more than I want to be called non-black or non-jewish or non-asian or non-alien or non-undocumented or non-female or non-felon.



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Personal Tech
1.   Zynga Launches Mobile FarmVille
2.   Amazon 3D Smartphone Pics Leaked
3.   Why Netflix Got So Blazingly Fast
4.   Study: Samsung Phone vs. iPhone
5.   Criterion Extends Hulu Streaming Deal


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Why Netflix Got So Blazingly Fast
Comcast deal is paying off for users.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.