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As Creative Director, Alicia Keys Sings BlackBerry's Praise By Adam Dickter January 31, 2013 1:43PM     "Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications," said BlackBerry CEO Thorsten Heins of her appointment as creative director. "We are excited she will be bringing to us her enormous capabilities."   Related Topics Blackberry Alicia Keys iPhone BlackBerry 10 RIM Latest News Why Google's Project Loon is Smart Snowden's Life Filled With Spycraft Samsung Offers Tiny, Superfast SSDs Authorities Want Phone 'Kill Switch' MS, Facebook Tell of Security Requests Maybe there's a new job waiting for Beyonce at Apple. Or a gig for Cee Lo Green at Microsoft . The announcement this week that pop superstar Alicia Keys is the new creative director for Research In Motion -- now renamed BlackBerry as the struggling Canadian company tries to reinvent itself -- shows the growing power of celebrity in today's high-stakes mobile world, in which music, apps and other media are the key to the important youth demographic. "I have been using the BlackBerry 10 for a few weeks now, and I'm truly inspired by its innovation," Keys said in a statement. "It has entirely revolutionized the experience. I know the potential this platform has to help creative people be more productive, and help productive people be more creative." BlackBerry State of Mind BlackBerry made the announcement as it rolled out its latest operating system, BlackBerry 10, which it hopes will reverse the trend of losing ground to the duopoly of Apple's iOS and Google's Android . On Monday the company announced it had entered content partnerships that would allow it to offer an extensive library of music and video downloads, to make BlackBerry devices more fun to use. Previously it has been best known for its messaging services, which made it a favorite for enterprise users at the dawn of the smartphone age. The New York City-raised, "Empire State of Mind" songstress, who turned 31 this week and has won 14 Grammys, will work closely with app developers, other content creators, retailers, carriers and entertainers, and " be an active member of the BlackBerry community," BlackBerry announced in its official blog on Wednesday. "Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications," BlackBerry President and CEO Thorsten Heins said in the blog post. "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business." (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Brocade delivers a comprehensive cloud-optimized networking portfolio of products and open-architecture solutions to simplify and accelerate the deployment of cloud computing and provide maximum deployment flexibility with plug-in scalability. Click here to learn more.  Mobile Tech 1.   Why Google's Project Loon is Smart 2.   Authorities Want Phone 'Kill Switch' 3.   Small Business Gets Mobile Ad Boost 4.   Apple Bides Time, But Markets Moving 5.   MS Office 365 for iPhone Hits Market

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Enterprise Hardware Spotlight

Samsung Offers Tiny, Superfast PCIe SSDs for Ultrabooks Solid-state drives are continuing their march forward. On Monday, Samsung Electronics announced it has started to mass produce the first PCI-Express 3.0 SSDs for the new wave of Ultrabooks.   Amazon.com Joins 3D Printer Craze, Enabling Wide Availability Commercially available 3D printers have recently moved from being expensive hobbyist devices to being pricey but accessible consumer and manufacturing machines. And now, Amazon.com will sell 3D printers & supplies online.   New Facebook Data Center Uses All Home-Grown Servers Facebook has opened its new data center in Lulea, Sweden. The data center is a first in two ways: the first in Europe and the first to be equipped with all Facebook-designed, Open Compute servers.

Mobile Enterprise Spotlight

Why Google's Project Loon is Smart Business Google is once again proving that it's much more than a search engine or even a mobile-device company, with Project Loon. The initiative aims to bring "balloon-powered Internet" to isolated areas of the world.   Authorities Want Smartphone 'Kill Switch' To Fight Thefts Law enforcement authorities are calling on the smartphone industry to adopt "kill switch" technologies that would deter theft by squeezing the market for selling stolen devices, which would be worthless if "bricked."   Small Business Gets Boost from Mobile Marketing Aside from the requisite e-commerce tricks, small businesses are turning their attention to the mobile arena to engage social media-savvy customers, as mobile marketing tools offer more channels.

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