Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GPS & Maps
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Waze
Waze's Crowd-Sourced Traffic Now in Google Maps

By Seth Fitzgerald
August 20, 2013 11:27AM

    Bookmark and Share
Between the social features present in Waze and the extensive street view and business look-up features in Google Maps, the two services could create a perfect mapping application. At this point, between the real time accident reports and the already impressive Google Maps application, other GPS navigation apps and devices are becoming less necessary.
 



For the first time since Google acquired Waze, Google Maps is using some of the acquired functionality. Real-time crowd-sourced traffic reports, which were the most popular feature on Waze, are showing up in Google Maps for Android and iOS.

Google acquired Waze in June but it was not until last month that Google revealed it had spent nearly $1 billion on the company. Although early reports suggested the acquisition went for $1.3 billion, it ended up still being $966 million. With that price it was apparent Google would use Waze in a significant way, and its Maps application made the most sense.

Real-Time Updates

Waze allows users to quickly and easily inform others about an accident or some sort of incident affecting traffic. With Google Maps being one of the most popular GPS applications for smartphones, users in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, U.K. and the U.S. will all be able to access real time crowd-sourced updates. More countries are expected to be added within the next month.

Although the two services are integrated in some ways now, people are still reporting accidents via the Waze application. It appears as though the companies decided to combine some of their features but also keep their independent stand-alone apps as well.

Right now there are 1 million accidents reported by Waze users each month, which has undoubtedly saved many people from becoming trapped in traffic jams. Google's decision to add in the real-time traffic updates first makes a lot of sense.

The only significant downside to the Waze integration in Google Maps is that some of the social features are missing. Normally, Waze users who report an accident get their usernames plastered everywhere, but on Google Maps, the accident shows up but does not include the usernames of those who reported the accident.

The Perfect Combination

Between the social features present in Waze and the extensive street view and business look-up features in Google Maps, the two services could create a perfect mapping application. At this point, between the real time accident reports and the already impressive Google Maps application, other GPS navigation apps and devices are becoming less necessary each month.

The acquisition is actually so perfect that the FTC has decided to get involved. Google revealed that the Federal Trade Commission was opening a file on the acquisition to see if it removes too much competition from the GPS app market.

Other companies are now trying to improve their own map applications in order to avoid being destroyed by the combined Google Maps and Waze. Apple has purchased HopStop to improve its default Maps app after deciding to ditch Google Maps last year in iOS 6.

Now that Google controls a large portion of the mapping industry, it is introducing new banner ads to monetize the service on iOS.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 GPS & Maps
1.   Google Starts Street View in Greece
2.   Meet Swarm: Foursquare's New App
3.   Street View Exposes CAPTCHAs
4.   Working To Secure Payments Abroad


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.