Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Why Google
Why Google's Project Loon is Smart Business

By Jennifer LeClaire
June 17, 2013 1:53PM

    Bookmark and Share
Project Loon is starting this month with an experimental pilot project in New Zealand. Google said a small group of Project Loon pioneers will test the technology in Christchurch and Canterbury. Specifically, Google will launch 30 balloons for a small group of pilot testers, who will offer feedback that the company will use to refine the technology.
 



Google is once again proving that it's much more than a search engine or even a mobile-device company, with Project Loon. The initiative aims to bring "balloon-powered Internet" to isolated areas of the world.

With a tagline "Loon for all," Project Loon deploys balloons that float in the stratosphere, twice as high as airplanes and the weather. As Google explains it, they are carried around the earth by winds and they can be steered by rising or descending to an altitude with winds moving in the desired directions.

Practically speaking, people connect to the balloon network using a special Internet antenna attached to their building. The signal bounces from balloon to balloon, then to the global Internet back on earth.

Project Loon Pioneers

"Many of us think of the Internet as a global community. But two-thirds of the world's population does not yet have Internet access," Google said. "Project Loon is a network of balloons traveling on the edge of space, designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters."

Project Loon is starting this month with an experimental pilot project in New Zealand. Google said a small group of Project Loon pioneers will test the technology in Christchurch and Canterbury. Specifically, Google will launch 30 balloons for a small group of pilot testers, who will offer feedback that the company will use to refine the technology.

Greg Sterling, principal analyst at Sterling Market Intelligence, told us Project Loon appears to be a creative and clever way to bring the Internet to people in rural and remote areas of the globe. If Google is able to pull it off, he said, it would be a remarkable feat.

Of course, there are obstacles.

What's In It for Google?

"The company would need the cooperation of governments which control the airspace above their countries," Sterling said. "And given the recent NSA revelations, some countries might be suspicious that this would subject their citizens to U.S. surveillance. However, longer term that's probably not an issue."

Sterling noted that Project Loon is also an example of how Google, more than most of its corporate peers, aspires to solve big problems on a global scale. Of course, the more Internet access, the more people can access Google services.

"One question I would have is how to keep the balloons aloft at the requisite altitudes and avoid aircraft collisions," Sterling said, "but it appears they've solved that problem."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   LG Unrolls a TV Screen That Rolls Up
2.   Silent Circle Offers Roam-Free Plan
3.   LinkedIn Replaces Contacts Mobile App
4.   Is Apple Dumping iPhones on eBay?
5.   Data Recovered from 'Wiped' Phones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.