Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Facebook Unveils
Facebook Unveils 'Graph Search' To Snoop Your Friends

By Adam Dickter
January 15, 2013 4:03PM

    Bookmark and Share
Early on, Facebook encouraged users to list their favorite shows, movies, bands and other data as part of their profile, but those prompts are not part of the more condensed timeline profile. Graph Search now invites Facebook users to share more of their preferences and tastes.
 



Facebook users who like to rely on their friends' recommendations will soon find it easier to peruse the movies they've seen, vacations they've taken and restaurants they frequent with a new search tool. Graph Search will allow a quick scan of photos, statuses, check-ins or likes to put such data at the user's fingertips.

It's a way for Facebook to invest all the data it collects from its 1 billion user accounts in an effort to generate additional data in the form of the user inquiries. That information makes it easier to target the user with specialized ads. The information can also be sold to other advertising agencies.

Search Your Own Stuff, Too

Users can also travel down a virtual Memory Lane by searching their own history of photos, updates and likes (ideal for deleting references to past jobs or relationships). If you like old photos, you can limit the search to pictures before a desired year.

Like any other Facebook feature, it has the intended potential to have users spending more time on the site.

All users won't have access to Graph Search yet, but they can sign up to be put on a waiting list to try out the Beta version. It won't be available to mobile users yet, and it will only work in English. A limited preview and related videos featuring CEO and founder Mark Zuckerberg and others is available on Facebook's own Facebook page.

Facebook already has a search window that allows users to search within the social network for friends as well as conduct a wider search of the web if there are no results on Facebook. Graph Search will eventually replace that search window at the top of the page. But outside search will still be enabled, with an assist from Microsoft's Bing.

Unlike Google or Bing, Graph Search is geared toward "social questions that you wouldn't typically think to ask another search engine," said Keith Peiris, a Facebook product manager, in a video promoting Graphic Search.

"There's a lot to be said for taste, like what movie should I go and see, what bands might I like, based on the friends that I have."

Phoney Rumor

Early on, Facebook encouraged users to list their favorite shows, movies, bands and other data as part of their profile, but those prompts are not part of the more condensed timeline profile. Graphic Search now invites users to share more of their preferences and tastes.

Susan Etlinger, an industry analyst at the Altimeter Group, said Facebook's launch of Graph Search was consistent with its history.

"They have always put products out carefully in beta to see how the market and users react," Etlinger said. "Sometimes they tweak it and change it and sometimes they kill it or wrap it into other things."

The announcement made on Tuesday morning at Facebook's Menlo Park, Calif., headquarters was expected to be something bigger, perhaps the long-awaited launch of a smartphone made and sold by Facebook. The excitement caused a short-term spike in the company's share price, surging past $31 for the first time since its IPO last year. But at the close the stock was at $30.10, down 2.74 percent.
 

Tell Us What You Think
Comment:

Name:

John:

Posted: 2013-01-22 @ 6:11am PT
lol Jack and Jill down there

Jack:

Posted: 2013-01-18 @ 9:00pm PT
I agree with Jill... TOTAL invasion of privacy. Of course, if you post something on facebook or like something, fine, you assume people will see it. But to have to worry that everything you ever said or ever did is now searchable in tremendous graphic detail... UGH! I think I'm done!!

Jill:

Posted: 2013-01-16 @ 9:24am PT
Facebook has a big problem - they need to make money. The only way they can make money is by really annoying their users with a non-stop barrage of ads and a total invasion of privacy. This might work in the short-term -- but long-term, they are doomed.



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 World Wide Web
1.   Wall Street Journal Hacked Again
2.   Internet of Things Comes to DIYers
3.   Social Media Haters Speak Up
4.   New Technology Defeats Privacy Efforts
5.   Verizon Launches Rewards Program


advertisement
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Social Media Haters Speak Up
Survey says, now showing a little love.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.