HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 13 MINUTES AGO.
You are here: Home / World Wide Web / Will #Hashtags Be a #Facebook Hit?
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
Will #Hashtags Be a #Facebook Hit?
Will #Hashtags Be a #Facebook Hit?
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
13
2013


Facebook just made a move that may have some asking, "What took you so long?" Following in the footsteps of Twitter, Pinterest and Instagram, the social networking giant has incorporated live hashtags into the mix. In other words, hashtags like #nbafinals will be clickable.

"Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them," Facebook's Greg Lindley wrote in a blog post. "Whether it's talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event -- people on Facebook connect with their friends about what's taking place all over the world."

Clickable hashtags aim to help Facebook users do just that. This is somewhat of a conversation-starting breakthrough that should drive deeper engagement on the site, given that until now there has not been a simple way to see the larger view of what's happening or what people are talking about on Facebook.

Starting Conversations

For example, Lindley pointed out that during primetime television alone, there are 88 million to 100 million Americans engaged on Facebook. That's roughly a Super Bowl-sized audience every night.

And the recent 'Red Wedding' episode of Game of Thrones received more than 1.5 million mentions on Facebook, he continued, representing a significant portion of the 5.2 million people who watched the show. Finally, he said, this year's Oscars buzz reached an all-time high on Facebook with more than 66.5 million interactions, including likes, comments and posts.

"To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics," Lindley said. The clickable hashtags let you add context to a post or indicate that it is part of a larger discussion. Many Facebook users are already putting hashtags in their posts and connecting directly to Twitter. Now, those hashtags will be even more useful

Hashing Out Hashtags

Here's how it works: When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic. You can search for a specific hashtag from your search bar, such as #NBAFinals. You can click on hashtags that originate on other services, such as Instagram. And you can compose posts directly from the hashtag feed and search results. Facebook was quick to point out that users control the audience for their posts.

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the clickable hashtags move and why it took Facebook so long to head in this direction. He told us it's not entirely clear why it took them so long. However, he added, they had to build some additional functionality so that users could tap into the "hashtag feed" for a particular topic.

"This gives Facebook a way to access the new and growing phenomenon of brands using hashtags with advertising, especially TV campaigns. While hashtags are also used on Google+ and Instagram, they're still predominantly associated with Twitter," Sterling said. "We'll have to wait and see whether Facebook users like and adopt hashtags en masse."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
ISACA® offers a global community of more than 115,000 IS/IT constituents in over 180 countries. We develop and deliver industry-leading certifications, education, research and business frameworks. We equip individuals to be leaders in the fast-changing world of information systems and IT - Learn More>
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

NETWORK SECURITY SPOTLIGHT
Using Internet-connected devices without strong passwords is inherently risky, as illustrated by reports that a Russian Web site is showing live footage from thousands of people's webcams.

ENTERPRISE HARDWARE SPOTLIGHT
The U.S. Department of Energy has chosen IBM, Nvidia and Mellanox to help it build supercomputers that are many times faster than the most advanced computing systems available today.

MOBILE TECHNOLOGY SPOTLIGHT
Not everyone loves smartphone encryption. But can it be fatal? A Justice Department official reportedly warned Apple executives that strong encryption could lead to a kidnapped child's death.

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.