Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
T-Mobile Backtracks on iPhone Promo for BlackBerry Users
T-Mobile Backtracks on iPhone Promo for BlackBerry Users

By Adam Dickter
February 20, 2014 11:13AM

    Bookmark and Share
Once the top smartphone maker, BlackBerry has been struggling to regain market share. According to the latest statistics compiled by International Data Corp., the company had just 0.6 percent of the global market share in the fourth quarter of 2013, down from 3.2 percent in the same quarter of 2012. T-Mobile's iPhone promotion had to sting.
 



In a blatant show of OEM favoritism, T-Mobile recently asked its subscribers using older BlackBerry devices to trade them in for a shiny new iPhone. The fourth-largest carrier by subscriber base e-mailed its BlackBerry customers and reminded them they could have an iPhone 5S with no money down.

But after a backlash from BlackBerry and some of its remaining loyal customers, the carrier on Thursday shifted gears and announced an offer for BlackBerry users to get a $200 rebate for upgrading to any phone, including BlackBerry devices, while kicking in an extra $50 for those who pick the newest BlackBerry models, the Q10 or B10.

In a further gesture of conciliation, T-Mobile will offer free expedited shipping on BlackBerry devices that are unavailable in stores, said Mike Sievert, T-Mobile chief marketing officer.

We Were Good Together

Visitors to T-Mobile's site Thursday were greeted with a special offer for BlackBerry users, and those selecting Learn More got to read the letter from Sievert saying, "The passion we've seen from the BlackBerry Loyal over the past couple days has been pretty amazing."

The letter was in response to a blog post by BlackBerry CEO John Chen. In that indignant message, Chen declared that "our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again. Notwithstanding the current challenge, we remain very excited about BlackBerry's future."

Chen thanked t-Mobile customers for "expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts."

Once the top smartphone maker, BlackBerry has been struggling to regain market share. According to the latest statistics compiled by International Data Corp., the company had just 0.6 percent of the global market share in the fourth quarter of 2013, down from 3.2 percent in the same quarter of 2012.

T-Mobile's initial message to BlackBerry users appears to show some frustration with unpredictable supply and demand.

"I am sure they would like to be rid of guessing how many BlackBerrys will be sold in a market where they are getting burned by excess inventory," said Gartner Research analyst Ken Dulaney.

Loyal Diehards

But T-Mobile may have misjudged the extent of brand loyalty.

"With any transitions there are the diehards who are vocal," Dulaney told us. "So the minority spoke and T-Mobile said there are enough of you for me to take notice and they did."

But another analyst, Neil Shah of Counterpoint Research, said T-Mobile's base of loyal BlackBerry users are likely using less-efficient 2G/3G rather than upgrading to high-speed 4G LTE phones.

"Hence, since T-Mobile is not stocking LTE BlackBerry phones, the obvious strategy for T-Mobile is to switch them to iPhones and clear iPhone inventory," Shah told us. That would generate more revenue per user while switching subscribers to a brand with better loyalty.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 World Wide Web
1.   Tor Internet Privacy Service Breached
2.   Facebook To Force Use of Messenger
3.   OkCupid Experiments with Daters
4.   Zillow-Trulia: Digital Ad Juggernaut
5.   Zillow Buys Trulia for $3.5 Billion


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.