Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Personal Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
New Instagram Video Capability Takes Aim at Vine
New Instagram Video Capability Takes Aim at Vine

By Jennifer LeClaire
June 20, 2013 3:01PM

    Bookmark and Share
"When you go to take a photo on Instagram, you'll now see a movie camera icon," said Kevin Systrom, co-founder of Instagram. "Tap it to enter video mode, where you can take up to 15 seconds of video through the Instagram camera" along with a choice of 13 filters. Twitter's Vine, by comparison, only allows six seconds of video.
 



Watch out Twitter. Facebook aims to clip your Vine. Facebook on Thursday made a highly anticipated move with its Instagram property -- adding a video component to the digital photo mix.

Competing with Twitter's established Vine video micro-blogging service, Instagram has ingrained itself into the social media matrix with still photos and cool filters that let you add your own creative flare. Indeed, Instagram has built a strong community of folks who engage in ThrowBackThursdays and other hashtag-marked captions that drive user engagement.

Now Instagram is bringing all that to video with Video on Instagram. The company is positioning it as another way to share your stories. It lets you add more life to your special moments with moving pictures in living color.

13 Cool Filters

"When you go to take a photo on Instagram, you'll now see a movie camera icon," said Kevin Systrom, co-founder of Instagram. "Tap it to enter video mode, where you can take up to 15 seconds of video through the Instagram camera."

Vine, by comparison, only offers six seconds, which can feel a little cramped. Instagram also differentiates itself from its popular competitor by offering 13 filters created specifically for video.

"When you post a video, you'll also be able to select your favorite scene from what you've recorded as your cover image so your videos are beautiful even when they're not playing," Systrom said, such as videos from the local cafe showing your latte art, or an Instagramer on the other side of the world taking you on a tour of their city, or a mother sharing her joys in parenting.

"So what does this mean for your content? Nothing's different from photos. We're still committed to making sure you have control over all of your content," Systrom said. "Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram -- including our new Cinema feature -- by visiting the Instagram Help Center."

Will Pinterest Follow?

Greg Sterling, principal analyst at Sterling Market Intelligence, told us the Instagram move is "very significant" given the company's 130-million user base.

"The fact that it will allow 15-second video -- two times as long as Vine -- will make it appealing to people as well. The editing tools are also impressive," Sterling said. "It should be a significant new product and part of the user experience for Instagram. Brands will adopt it immediately as well. It may force a similar move over at Pinterest."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   World Cup Online: Streaming Frenzy
2.   Review: Advances in Smartwatches
3.   Apple Expands CarPlay System
4.   Review: Android Wear Simplifies
5.   Google Glass Puts Fans in Action


advertisement
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
World Cup Online: Streaming Frenzy
Tim Howard's heroics take center stage.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 
More Than Half of Networks Not Ready for Internet of Things
Most enterprises are prepared for the IoT and see its business potential. But the reality is that there may not be enough network capacity to handle the increased demand in connected devices.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.