Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Business Briefing
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
European Commission Seeks Feedback on Google Deal
European Commission Seeks Feedback on Google Deal

By Jennifer LeClaire
April 25, 2013 10:54AM

    Bookmark and Share
Analyst Greg Sterling said the agreement by Google to display "prominent links" to competitor services in Google search results is a significant concession to the European Union and Google critics. It may not be sufficient to satisfy them, however. "If not, it appears the antitrust action will proceed," he said.
 



Google has agreed to address some of the anticompetitive issues the European Commission has pointed out in the wake of rival complaints. On Thursday, the European Commission published the search engine giant's proposed resolution and asked for feedback.

For starters, Google would try to appease the EC by clearly marking its own services in search results and displaying competitive services close by. The resolution also promised, for a period of five years, to clearly separate Google's promoted links from other Web search results with graphical features.

The EC is interested because, by its figures, Google has a market share of more than 90 percent in the European Economic Area. And EU laws prohibit "any abuse by one or more undertakings of a dominant position within the internal market or a substantial part of it in so far as it may affect trade between Member States."

Is it Enough?

Greg Sterling, principal analyst at Sterling Market Intelligence, said the agreement by Google to display "prominent links" to competitor services in its search results is a significant concession to the EU and its critics. It may not be sufficient to satisfy them, however.

"The other 'several areas of concern' are easily addressed and relatively non-controversial versus the 'vertical search' issue. The EU has taken a different philosophical and legal position versus the U.S. FTC, which didn't seek to challenge Google's control over its own search results in the way that the EU has," Sterling told us.

"It's by no means clear that the proposal Google has made will mollify critics and pass the EU's market test. If not, it appears the antitrust action will proceed."

Waiting for Feedback

Google is trying to avoid that scenario. The company also proposed to offer all specialized search Web sites that focus on product or local search the option to mark certain categories of information in such a way that it is not indexed or used by Google. The company would also work up a mechanism that allows newspaper publishers to control the display of their content in Google News on a Web-page-by-Web-page basis.

The tech titan is further promising to stop including any written or unwritten obligations in its agreements with publishers that would require them to source online search advertisements exclusively from Google or impose obligations that would prevent advertisers from managing search advertising campaigns across competing advertising platforms.

But the EC isn't ready to accept Google's terms without feedback. The EC said:

"Google has made proposals to try to address the Commission's four competition concerns. Interested parties can now submit their comments within one month. The Commission will take them into account in its analysis of Google's commitment proposals. If the Commission concludes that they address its four competition concerns, it may decide to make them legally binding on Google."
 

Tell Us What You Think
Comment:

Name:





 Business Briefing
1.   Facebook 2Q Earnings, Revenue Soar
2.   Nokia's Post-Handset Future Is Bright
3.   Twitter Admits to Diversity Problems
4.   Texas Startup Fund Not All It Seems
5.   FDA OKs New Opioid Pain Reliever


advertisement
Backlash Stirs Against H-1B Visas
Debate over foreign workers continues.
Average Rating:
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.