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Is Facebook
Is Facebook's Global Internet Plan Too Ambitious?

By Jennifer LeClaire
August 21, 2013 10:22AM

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"Considering that roughly a billion people in the world are considered starving, I suspect those people would consider eating to be a higher priority for the types of investments we are talking about than viewing Facebook pages," said Carl Howe, vice president of Research and Data Sciences at the Yankee Group.

While Google is moving to bring free Internet to the masses with satellites, Facebook is taking a different approach to making Internet access available to the 5 billion people who are not connected. Facebook CEO Mark Zuckerberg has launched with a who's who of technology giants including Ericsson, Nokia, Qualcomm, Samsung, Opera and MediaTek.

According to Zuckerberg's research, only 2.7 billion people -- just over one-third of the world's population -- have access to the Internet. What's more, Internet adoption is growing by less than 9 percent each year. That's slow considering how early we are in its development. aims to make Internet access available to the two-thirds of the world's population who are not yet connected.

"Everything Facebook has done has been about giving all people around the world the power to connect," Zuckerberg said. "There are huge barriers in developing countries to connecting and joining the knowledge economy. brings together a global partnership that will work to overcome these challenges, including making Internet access available to those who cannot currently afford it."

Google, which is also interested in global Internet connectivity, has backed U.K.-based startup O3b Networks in its efforts to launch a global satellite network capable of delivering high-speed Internet connectivity to people living in emerging markets, where the commercial deployment of fiber networks is neither economically viable nor practical.

Overcoming Challenges

The founding members of will develop joint projects, share knowledge, and mobilize industry and governments to bring the world online. The founding companies have a long history of working closely with mobile operators, which are expected to play leading roles within the initiative. is influenced by the successful Open Compute Project, an industry-wide initiative that has lowered the costs of cloud computing by making hardware designs more efficient and innovative. But there are three key challenges to driving the vision forward in developing countries: making access affordable; using data more efficiently; and helping businesses drive access.

To address these challenges, partners will collaborate to develop and adopt technologies that make mobile connectivity more affordable and decrease the cost of delivering data to people worldwide. That may mean lower-cost, higher-quality smartphones. Partners will also invest in tools that reduce the amount of data required to use most apps and Internet experiences and support the development of sustainable new business models and services that make it easier for people to access the Internet. (continued...)

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