Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
In-App Purchases Coming to Nook, Barnes & Noble Says
In-App Purchases Coming to Nook, Barnes & Noble Says

By Adam Dickter
March 25, 2013 4:12PM

    Bookmark and Share
"So far as I know, all the other tablet vendors -- Apple, Google, Amazon and Microsoft -- offer in-app purchasing," said analyst Charles King. "In fact, Microsoft introduced it earlier this month. Since B&N is somewhat late to the party, the decision to announce it without an availability date may simply mark this as a 'statement of direction' " for Barnes & Noble and its Nooks.
 



For the first time, users of Barnes & Noble's Nook tablets will soon be able to purchase books, game and app upgrades, and other media from within mobile applications, a convenient feature with rich revenue potential for developers as well as Barnes & Noble. It will also help drive a platform that has been struggling for greater share in a busy tablet market against more-functional devices powered by Google's Android and Apple's iOS.

'Coming Soon'

In its media announcement Monday, Barnes & Noble did not announce a date for when the capability would be available, saying only, "In the coming weeks and months, thousands of the most-requested games and apps featuring in-app purchasing will be available for customers to experience on...the 7-inch Nook HD and 9-inch Nook HD+."

Mobile payments company Fortumo will facilitate the transactions.

"We are thrilled to bring in-app purchasing to Nook with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our Nook customers with a more in-depth app experience and an even wider selection of popular apps," said Claudia Romanini, vice president of Nook Apps and Nook Media, in a statement.

According to the research firm IDC, Barnes & Noble shipped 1 million Nook devices in the fourth quarter of 2012, down from 1.4 million in the same quarter of 2011. And the device's market share dropped sharply in the 2012 quarter to 1.9 percent from 4.2 percent a year earlier.

Apple, of course, remains king of the tablet market with 42 percent of the market for its iPad, though it slipped year-over-year from 51.7 percent, while Samsung, which has a vast range of Android tablet offerings, more than doubled its share from 7.3 percent to 15.1 percent in that same period.

Adding more functionality to the Nook is a way to catch up with the competition.

Better Late than Never

"So far as I know, all the other tablet vendors -- Apple, Google, Amazon and Microsoft -- offer in-app purchasing options of various kinds for their platforms," Charles King, principal analyst at Pund-IT, told us. "In fact, Microsoft introduced it earlier this month. Since B&N is somewhat late to the party, the decision to announce it without an availability date may simply mark this as a 'statement of direction' that addresses any concerns customers and developers might have."

He said the announcement would please application developers who rely on in-app purchasing to "sell up," or get users to upgrade from free to paid versions of titles or purchase bonus content, such as better capabilities in games.

"You could also argue that this marks a significant point in the evolution of digital readers from standalone to multipurpose devices," King added. "It won't surprise me if Amazon eventually becomes the lone provider of standalone readers, and for those devices to eventually be supplanted by multipurpose tablets across the board."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   BBM Now Available on Windows Phone
2.   Virgin Mobile Offers Custom Plans
3.   Asana Revamps Mobile App
4.   Android 'Fake ID' Puts Millions at Risk
5.   FTC Wants Fix for Mobile Cramming


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.