News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
You are here: Home / Mobile Tech / T-Mobile Throws 'Zero Down' Gauntlet
DDoS Protection Powered By Verisign
T-Mobile Throws 'Zero Down' Gauntlet
T-Mobile Throws 'Zero Down' Gauntlet
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
26
2013

With AT&T and Verizon getting in on the smartphone upgrade competition, T-Mobile is kicking its program up a notch with what it's positioning as a back-to-school promotion the carrier hopes will give it the edge.

T-Mobile is dropping the upfront price on its entire lineup of devices in stores nationwide to zero dollars down. That means qualified new and existing consumers and small business customers can buy smartphones, tablets, feature phones and mobile hotspots without putting a penny down on the deal.

Who's Jumping Faster?

We caught up with Jeff Kagan, an independent wireless analyst, to get his views on T-Mobile's latest push. He told us we are in the early stages of the latest one-ups-manship battle in the wireless world.

"T-Mobile started, AT&T Mobility came out one week later with a better deal. Then Verizon jumped in with their deal," Kagan said. "At that time I said T-Mobile will likely jump in with an even better model than their first. This is it."

Kagan is referring to T-Mobile's Jump, AT&T's Next and Verizon's Edge programs. Let's take a quick look at each one.

As Kagan noted, T-Mobile was the first to bat with its Jump program. The program's only hitch is you have to be enrolled for six months before you make your first trade in. T-Mobile is positioning the new deal as a way to give customers "total protection" for their smartphones in case they malfunction, sustain damage, or get lost or stolen -- or they just want to upgrade to the latest device. T-Mobile is charging $10 a month, just $2 more than what most customers already pay for handset protection alone.

Next Up!

AT&T one-upped T-Mobile with a program that lets customers get new smartphones or tablets every year with no down payments, no activation fees, no upgrade fees and no financing fees.

Dubbed AT&T Next, the new offer rolls out today. Here's how it works: Customers pay monthly installments for the devices they select. After 12 payments, they can trade them in and upgrade to brand new devices or they can keep using their devices. After 20 monthly payments, the devices belong to the consumers free and clear. And there's no penalty for paying off the installment plan early.

Finally, Verizon looked for an edge of its own in the emerging upgrade pricing plan war with Edge: Choose the phone you want and sign up for a month-to-month service plan. The full retail price of the phone will be divided over 24 months. You'll pay the first month at the time of purchase.

Every six months, as long as 50 percent of the cost of the phone has been paid, you can upgrade to the newest basic mobile phone or smartphone available. There are no long-term service contracts, finance charges or upgrade fees with Verizon Edge. Verizon Edge will be available to customers on Share Everything plans starting August 25th.

But Wait, There's More!

Meanwhile, Sprint is noticeably missing from the conversation. Of course, T-Mobile's zero down plan is not permanent, but the carrier did not offer any timeline on when the deal would end.

"Right now the deal battles are between AT&T, Verizon and T-Mobile. The good news is, the customer wins," Kagan said. "If we had a slogan for this battle it would be, but wait, there's more!"

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 
PlayStation Network Back Online After Attack
Sony’s PlayStation and Entertainment Network are back online after a distributed denial of service (DDoS) attack crashed the systems on Sunday. But Sony says no personal info was accessed.
 

Enterprise Hardware Spotlight
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 

Mobile Technology Spotlight
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 
Apple To Replace 'Small Percentage' of iPhone 5 Batteries
If you've noticed your iPhone 5 isn't acting right, it might be because of a bad battery -- and you might be eligible for a replacement. Apple is offering new batteries, though only for a small percentage of users.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.