News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Druva inSync Free Trial
Druva inSync with DLP, analytics & secure file sharing.
www.druva.com/inSync-Trial
You are here: Home / World Wide Web / Yahoo Buys Distill for Mobile-Ad Talent
Gartner's #1 for endpoint backup
Yahoo Buys Start-Up Distill for Its Mobile-Ad Talent
Yahoo Buys Start-Up Distill for Its Mobile-Ad Talent
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
14
2014


Yahoo has purchased a start-up that developed a collaborative video-based system targeted at hiring technical talent. But instead of utilizing that unique approach for vetting engineers, the venerable Internet giant will be shutting down the company and hiring its top engineers for mobile ad development.

Terms of the deal were not disclosed. The start-up, called Distill, had secured $1.3 million in investment about five months back, and had designed and created a system in which a possible hire, such as an engineer, was interviewed through a Skype-like video conversation that also included programming challenges occurring during the interview.

If the prospective employee was, say, a graphic designer, the interview could include a collaborative walk-through and discussion of a portfolio. User names did not have to be exchanged, since an interview could be scheduled online and a link sent to the prospect. With Skype, for instance, the prospect would have the interviewer's user name after the interview, and vice versa.

Tapjoy's History

Marissa Mayer, the Yahoo CEO, has said on several occasions that the company receives 12,000 resumes a week from people interested in working there.

The engineers behind Distill had also been part of the original team that created Tapjoy, a performance-based mobile advertising platform. Tapjoy encouraged mobile device users to watch an ad or download an app in exchange for rewards.

Tapjoy's history includes some controversy. It had been criticized for offering allegedly "free" services that later charged monthly fees on credit cards. However, Tapjoy has now reportedly cleaned up its act, and says it reaches about 450 million mobile users monthly.

A Distill co-founder, Deng-Kai Chen, has described himself in his LinkedIn profile as having been Tapjoy's third employee. Co-founder Ken MacInnis was at StumbleUpon, and later at Yahoo. In all, seven of Distill's employees are moving to Yahoo, including others who also worked at Tapjoy.

'Really Expensive Way'

In a posting on its Web site Friday, Distill announced the acquisition and said that, "as of today, we have stopped development of Distill Schedule and Distill interview." It said that the Distill platform will still be operational through March 30. The service had been in a private beta phase with such companies as Disney and Box.

Roger Kay, an analyst with industry research firm Endpoint Technologies Associates, told us that Yahoo's move was a "really expensive way to hire people." He surmised that the technology giant may have spent $10 million to $20 million to buy the start-up in order to get the team, but added that it also buys, in addition to their programming skills, their experience in the mobile ad space and with reward-based ads for mobile, as well as their contacts.

Yahoo's purchase is only the latest in its spending spree, which has included in recent weeks an agreement to buy mobile personal assistant provider Incredible Labs and the purchase of Tomfoolery, a start-up that developed a business app for social collaboration.

Tell Us What You Think
Comment:

Name:

Zane:

Posted: 2014-02-15 @ 5:51pm PT
Should have made a bid for Tapjoy instead, not the company its founders created. Even better, Yahoo should have tried to acquire or partner with Airpush, probably the best mobile ad network out there. Yahoo needs a ton of help in mobile advertising and it needs top talent. I'm sorry, but this isn't going to cut it. They need to aim higher...

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.