News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Microsoft/Windows / Lumia Ads Bash Apple-Samsung Rivalry
Gartner's #1 for endpoint backup
Lumia Ads Make Fun of Apple-Samsung Rivalry
Lumia Ads Make Fun of Apple-Samsung Rivalry
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
29
2013



Samsung phones are too bulky. Apple's iPhones are for blind fan-boys, or "iSheep." It's easy to imagine those barbs being traded at any social gathering these days when people break out their mobile devices. So why not take full advantage with a "pox on both your houses" approach?

That's the attitude of Microsoft and Nokia in marketing their Lumia devices. In a hilarious video ad released Monday, the companies' ad wizards take us to a wedding ceremony interrupted by Samsung fans on one side of the aisle and Apple users on the other. Trouble starts when someone asks a man holding an apparent Galaxy Note to "move your enormous phone." The Samsung user replies to a middle-aged woman with an iPhone "aren't you a little young for an iPhone?"

Seconds later, it's pandemonium with fists (and people) flying and someone predictably landing in the cake. Even the bride surges into the mayhem, though her OEM allegiance is undeclared.

An Open Window?

Funny as it is, the Microsoft ad doesn't offer much of a rationale for Windows 8 phones, but seem to position it as a third option in the wake of BlackBerry's collapse. The ad simply shows the devices being used by two waiters who suggest the fighting would stop if the guests knew about Nokia Lumia devices. A shot of the Lumia 920 shows several apps in Live Tiles display mode, while the small print says "Apps from the Windows Phone Store, availability may vary."

One of the biggest raps against Windows is that its application market pales in comparison with those of Apple's iOS and Android, which runs Samsung devices. Both have more than 800,000 offerings, while the Windows App Store has about 63,000.

Still, recent figures on the global smartphone market from Kantar Worldpanel showed Windows Phone more than doubling its market share, from 3.0 percent in the three months ending in February 2012 to 6.7 percent in the same period this year, coming in third place after Android (58.3 percent) and iOS (29 percent). BlackBerry's share slipped more than 11 percent in that time frame to 5.1 percent, perhaps creating...well, a window of opportunity.

"I'm sure Microsoft will find a niche with its current Lumia offerings, but I don't think they'll take any reasonable share away from either Apple or Samsung, as [those companies'] product development cycle is much more frequent," said wireless analyst Kirk Parsons of J.D. Power and Associates.

Your Mother's Phone

The new Lumia ad picks up where Samsung's recent attacks on the supposedly cult-like devotion of Apple fans left off. One ad in the latter campaign showed a man holding a place in line outside an Apple store for his 50-something parents, trying to plant the idea that Samsung Galaxy devices are not just more functional but more hip with millennials.

That earlier ad also showed Samsung users touching phones to share a playlist with near-field communication, while NFC is not yet available for iPhone. When this happens in the new Windows ad, an iPhone user speaks to her Siri digital assistant and says "search: one-trick pony."

The Lumia 920 is also equipped for NFC.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN MICROSOFT/WINDOWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.