News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Apple/Mac / Apple May Buy Kinect Sensor Company
Is your endpoint data protected?
Apple Reported in Talks To Buy 3D Sensor Company
Apple Reported in Talks To Buy 3D Sensor Company
By Seth Fitzgerald / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
16
2013



With 3D sensors a weak point for Apple, reports are suggesting it is in negotiations to acquire Israeli company PrimeSense which has been responsible for gestural control devices such as Microsoft's Kinect controller. This information is coming from an Israeli business news site, Calcalist.

Many of PrimeSense's products have been used in living-room or gaming devices, although they have also been working with companies like Asus to provide 3D sensors for its Xtion PC. Reports from a few years ago even mentioned Apple's interest in PrimeSense, suggesting that Apple executives have met multiple times with the CEO of PrimeSense, Inon Beracha.

However, these talks did not go over well, according to Beracha, due to Apple's extreme secrecy issues and the executives' demands that PrimeSense sign multiple contracts and non-disclosure agreements upfront. According to Cult of Mac's reporting from 2010, Beracha even went as far as to say "Apple is a pain in the ass."

The Deal

If the recent reports are correct, Apple is looking to spend around $280 million in its acquisition of PrimeSense, which is a drop in the bucket considering Apple's $100 billion in "rainy day" money. Apple executives reportedly visited PrimeSense last month with an entire team of Apple employees to thoroughly examine some of PrimeSense's technology.

Apple's reported $280 million bid seems low, since PrimeSense has already received nearly $100 million in venture capital funding from both Israeli and U.S.-based firms. While Apple may have sent an entire commission of employees to check out PrimeSense and its well-known sensors, Apple's bid seems too low for Beracha to take interest in the potential acquisition.

Apple Loves Israel

These acquisition reports are coming shortly after Apple began to show interest in other Israeli companies as well interest in using Israel for some of its development. Early last year Apple acquired the Israel-based flash storage maker Anobit to enhance the memory capabilities of both the iPad and iPhone.

Since acquiring Anobit, Apple has also set up three development centers in Israel, which have worked on the wireless components for Apple mobile devices as well as on the newer A-series processors coming out from Apple.

How Would Apple Use 3D Sensors?

Apple has been showing interest in 3D body sensors for some time, and has picked up multiple patents regarding them. One of the features likely to make an appearance in the next-gen Apple TV will be motion sensors, which could allow Apple to take over the living room.

PrimeSense already has a track record of developing sensors for other devices similar to the Apple TV, so it makes sense Apple would show interest in also using the company's sensors. Even though this type of 3D technology would most likely be seen in the Apple TV, it could well make an appearance in future iterations of the Mac, iPhone, or iPad.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.