Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
World Wide Web
Is your endpoint data protected?
Average Rating:
Rate this article:  
Mayer's Uneasy Task: Convince Advertisers About Yahoo

Mayer's  Uneasy Task: Convince Advertisers About Yahoo
By Seth Fitzgerald

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

After it slid 11 percent in the second quarter, Yahoo has been struggling to hold on to its ad revenue. The drop in ad revenue came as a result of decreases in the price of ads that Yahoo was able to secure for its network. Yahoo has been unable to shake its slump for more than four years and CEO Marissa Mayer has been unable to change that.
 


Yahoo CEO Marissa Mayer has been trying to play nice with advertisers in an attempt to grow Yahoo as a whole. For a company that relies on advertisements for 75 percent of its revenue, Yahoo needs to strike some deals with ad agencies in order for the company to become successful under Mayer’s control.

Mayer will sit down for a conference call with business executives on Tuesday and will have to once again lay out Yahoo’s plan for growth. Without a plan that is deemed worthwhile, Mayer will fail to convince advertising executives to show interest in Yahoo, which could easily ruin the company.

Mayer’s Bad Rep

Yahoo’s CEO has been able to turn the company around but has yet to get it back into the safe zone of continuous profitability. With such a slow recovery, Mayer has received a bad reputation from people who believe she is not capable of making Yahoo successful again.

Whether or not the business executives that doubt Mayer are correct has yet to be seen, but either way, Mayer needs to step up her game in order for Yahoo to turn around and make it out of 2014 alive.

When it comes down to it, Yahoo’s slow recovery cannot be blamed entirely on Mayer no matter how bad things end up. She is the sixth CEO to takeover the Internet giant in just six years, showing just how unstable Yahoo is, especially among its management.

David Cohen, global chief media officer of the Universal McCann marketing group, has said Mayer’s reputation issues stem from her decision to focus more on products than on advertising. This business strategy does not make sense to the majority of analysts since Yahoo has historically relied on advertising for most of its revenue and continues to do so.

Yahoo’s Struggle

Perhaps the hardest thing for Yahoo to overcome is its competitors. Google will always be one of Yahoo’s largest ad network competitors but there are two new companies putting up a fight as well, Facebook and Twitter.

Since these social networks have become immensely popular with hundreds of millions of users, Yahoo’s ability to convince advertisers of its advantage over Twitter or Facebook has become limited.

Yahoo has been struggling to hold on to its ad revenue so far this year, after it slid 11 percent in the second quarter. The drop in ad revenue came as a result of decreases in the price of ads that Yahoo was able to secure for its network.

The company has been unable to get out of its slump for more than four years and Mayer has been unable to change that. Analysts overwhelmingly doubt that Yahoo will be able to change much in the next year or two and in general, they expect lackluster financial reports for this quarter.

If Yahoo finds a way to compete against Twitter, Facebook, or Google, it may actually have a chance, but until then, the company will likely remain stagnant.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 World Wide Web
1.   Twitter May Remove Pics of Deceased
2.   Google IPO Began Decade of Big Bets
3.   Assange Talks of Leaving Embassy
4.   Russian Hacker To Be Held Until Trial
5.   Online Sites vs. Retailing in India


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Twitter May Remove Pics of Deceased
Balancing privacy and public interest.
Average Rating:
Online Retailers Ponder Actual Stores
'Click-and-mortar' shops popping up.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.