News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Digital Life / Yahoo Strengthens Its Video Portfolio
DDoS Protection Powered By Verisign
Yahoo Beefs Up Video and Mobile with Samsung, OnTheAir Deals
Yahoo Beefs Up Video and Mobile with Samsung, OnTheAir Deals
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
05
2012



Yahoo CEO Marissa Mayer is making her mark on the search company. On the heels of forming an alliance with Samsung to deliver interactive TV, Yahoo has acquired a video chat startup known as OnTheAir.

You might compare OnTheAir to Google+ Hangouts with a Skype twist. But rather than a handful of friends chatting, the software lets organizers host their own talk show and broadcast it to the Internet masses. With this model, there is a host and guests -- and audience members can request to come on the show live.

But Greg Sterling, principal analyst at Sterling Market Intelligence, told us Yahoo's intention may not be to grow a service that rivals Google+ Hangouts or Skype. Mayer may have something else in mind with the technology and the team behind it.

"This appears to be mostly a talent acquisition to add to the mobile team," Sterling said. "However, Yahoo may preserve and still do something with the platform they created."

Beefing Up Mobile

Yahoo has confirmed the acquisition but did not announce its plans for OnTheAir. The OnTheAir team, though, posted on a blog about the deal. Financial terms of the acquisition were not disclosed.

"When we started OnTheAir, we had dreams of building a company that made a difference in the daily lives of millions. Our pursuit was challenging: We put in late nights together. We debated intensely. We worked like crazy to build a product we were proud to put our name on," wrote the OnTheAir team, which includes Abel Allison, Daniel Hopkins, Erik Goldman, Josh Schwarzapel and Mike Kerzhner.

Despite the challenges, the crew said experience has been a rewarding one. They specifically mentioned being coached by "some of the brightest investors and advisers in technology. Those advisers and investors include Scott Banister of IronPort Systems, Ben Narasin of Triple Point Ventures, Social Leverage, and True Ventures.

Interactive Advertising

Yahoo also expanded its multi-year partnership to integrate its Broadcast Interactivity platform into Samsung 2012 Smart TVs. The technology will be deployed in Samsung's SyncPlus platform.

That means Samsung Smart TV owners will receive real-time, actionable content that runs alongside TV shows and commercials. TV viewers will see on-screen prompts informing them that additional content can be accessed. By using a remote, connected tablet or phone, viewers can retrieve content or offers related to the TV shows and commercials they are watching.

The partnership creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With broadcast interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.

"By combining watching TV with engaging content, we can change the way audiences are entertained and informed," said Ron Jacoby, vice president of Connected TV at Yahoo. "Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN DIGITAL LIFE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.