Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Do Windows RT Price Cuts Portend a Fade-Out?

Do Windows RT Price Cuts Portend a Fade-Out?
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

IDC predicts that, by the end of this year, only 1.9 percent of the worldwide population of tablets will be Windows RT, at the given rate of sales. In fact, tablets running any version of Windows, which includes non-RT Windows 8, are expected to account for only 2.8 percent, compared with 48.8 percent for Android tablets and 46 percent for Apple's iOS.
 


It's looking more and more like Windows RT tablets are bound to flop. New reports of price drops for the touchscreen devices have raised questions about whether the end is coming.

At Amazon, for instance, the Asus VivoTab RT model, originally launched for about $600, is now priced at $380. The Dell XPS 10 has dropped $50, to $450, and Lenovo's IdeaPad Yoga 11 has fallen between $200 and $300, from its initial price of $800. Additionally, Samsung has stopped selling RT tablets in Europe.

Given that it's only been six months since RT was launched, one could contend it is too early to make a life-or-death prediction about the platform. Additionally, some of the price discounts, such as Dell's, are minor. Some analysts are suggesting that the price drops are simply summer season positioning. On the other hand, others note that the ARM-based device has suffered from substantial consumer confusion, mostly because it is called Windows RT but cannot run legacy Windows applications.

'Look Like a Failure'

Industry research firm IDC predicts that, by the end of this year, only 1.9 percent of the worldwide population of tablets will be RT, at the given rate of sales. In fact, tablets running any version of Windows, which includes non-RT Windows 8, are expected to account for only 2.8 percent, compared with 48.8 percent for Android tablets and 46 percent for Apple's iOS.

One RT vendor that is not budging on its price is its parent, Microsoft. The Surface RT tablet is still priced at about $500, although if other makers keep dropping their prices, Microsoft may soon be compelled to do so as well.

Avi Greengart, an analyst with Current Analysis, said that his check-ins with retail stores suggest that Windows 8 touchscreen notebooks and touchscreen all-in-ones "are doing OK." But, he added, Windows RT tablets "definitely look like a failure," in large part because it is "an operating system without much software support."

Whither Hybrids?

In addition to the fact that Windows RT doesn't run legacy Windows apps, Greengart noted that there aren't a tremendous number of RT native apps, especially compared with the 300,000+ available for, say, the iPad. He also pointed to the jaw-dropping fact that the Windows Office version that is RT-native is "a version that is written for a mouse and keyboard," which, of course, are additional to the touchscreen tablet.

In fact, Greengart said, it almost seems like Microsoft "didn't quite finish the RT OS." For instance, he noted, to simply change settings on the RT tablet you need to use a mouse. "Try changing the time without a mouse," Greengart suggested. "It's not possible." He added that, for the same price as an RT tablet, "you can get an entry-level, fully featured Ultrabook or a high-resolution iPad."

There's also a question about whether Windows 8 hybrids, which attempt to combine a touchscreen tablet with a laptop computer, are also sinking. The Windows 8 store is now offering significant discounts on the devices. Greengart said that hybrids "do seem to be struggling, chasing after a very small part of the market" that wants an ultra-portable device with a touchscreen tablet option.
 

Tell Us What You Think
Comment:

Name:

DMoore:

Posted: 2013-04-05 @ 1:20pm PT
RIP



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   HTC One M8 Windows Phone Unveiled
2.   Verizon Tops in Mobile Networks
3.   Sprint Out with Data Guns Blazing
4.   Best Buy Leaks Moto 360 Watch Info
5.   Google Buys Contextual Image Startup


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.