Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Microsoft/Windows
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Bing Search Engine Gets a Modern Makeover
Bing Search Engine Gets a Modern Makeover

By Barry Levine
September 17, 2013 10:23AM

    Bookmark and Share
Microsoft and Google have advanced their search technologies as well as their positioning far beyond search boxes, pages of results, and contextual tie-ins with ads. In its announcements of Bing's new look and features, Microsoft points to Bing's expanded role in a wide variety of applications.
 

Related Topics

Microsoft
Bing
Google Search



Microsoft is going after Google's search platform with a refresh of its Bing search service. Enhancements to Bing include an updated look for the homepage, new functionalities and an increased emphasis on Bing as a platform rather than just results from a search box.

In postings on its official Bing blog, Microsoft has highlighted the thinking behind its new look and increased capabilities. The Web, wrote Bing User Experience Manager Lawrence Ripsher on Monday, "has changed from a collection of documents to a constantly growing digital version of life as we know it," and search has become more than "simply a box that people type into."

He pointed to voice searches via Xbox consoles, smartphones that offer contextually relevant suggestions, and Bing image search embedded in Microsoft Word. Ripsher said that Bing's revised homepage design, the result of "hundreds of iterations," is intended to reflect this expanded view of search, with an emphasis on speed and a choice of trending topics. The new logo contains visual elements suggesting a prism, and is intended to show "energy and motion."

Page Zero

Two features introduced last year -- Snapshot and Sidebar -- are being combined to provide a new level of supporting context for a query. As an example of this enhanced context, Microsoft gives the example of a search for famed U.S. "Highway 1," which now results in a Snapshot box of factual data that Bing knows about that topic, including length and date of construction, and a Sidebar with friends' status updates, tweets or photos on that topic.

A new function called Page Zero provides information that Bing thinks you want to know about that topic, even as you're typing. For instance, start typing a search for Katy Perry and Bing now provides basic information on the singer, plus its most popular collections of related results, such as news, images, video or gossip.

Page Zero also can offer a choice between two subjects with the same or similar search string, so you can let Bing know if you mean Jon Stewart the performer or Jon Stewart's show. Additionally, Zero offers a best guess as to what you're really looking for, such as the inclusion of highlighted links for Check-In and Flight Status when you search for an airline.

Sticky Search Preferences

Similarly in the growing search field of knowing-what-you-really-want, there's a new feature called Pole Position. This is a "high confidence" query where Bing is nearly certain about what you want, based on Microsoft's experience with understanding search intent through advanced machine learning. So, if you're searching for a city, Bing might present a box with current weather information about that city at the top of the page, or if you're searching for a celebrity, images of that famous person are displayed at top. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

MikePepin:

Posted: 2013-09-23 @ 1:58am PT
It's all a scam to capture your IP and data about what you do online, then resell it and feed to you what they want you to see. Microsoft, Google and all the rest have lost the public's confidence and trust. They had it once, and screwed it up. The whole NSA thing only confirmed what we all knew: this is all about money, money and more money.

kentonb:

Posted: 2013-09-22 @ 10:33pm PT
More bs. What they should really do is allow you to go to any page you want by putting a page number in a box. Charging sites to be listed on certain page numbers. Like 711,21.66, etc. The way its going with patents whoever does it first wins. Best of luck Bing, said it to ya first.





 Microsoft/Windows
1.   Win Phone 8.1 Update Already on Way
2.   Yammer Moved to Office 365
3.   Can One Size Windows OS Fit All?
4.   Microsoft CEO Sees 'Bold' Plan Ahead
5.   Future of Laid-Off MS Employees


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.