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Yahoo Strategy Goes Primetime with Marissa Mayer By Jennifer LeClaire January 25, 2013 11:33AM     "Our focus...means there is an opportunity for strong partnerships," said Yahoo CEO Marissa Mayer. "We work with Apple and Google in terms of the operating system. In terms of social network, we have a strong partnership with Facebook. We're able to work with some of these players that have a lot of strength in order to bolster our user experience" on Yahoo.   Related Topics Yahoo Marissa Mayer Google Facebook Search Top Tech News Latest News Reality TV's New Stars: Small Biz Soundbars Up the Ante on TV Sound Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK Should Enterprises Skip Windows 8? Marissa Mayer just wrapped up her first TV interview since she jumped from Google to her job as Yahoo CEO. Bloomberg Television broadcast the interview in which Mayer discussed her focus upon arriving at Yahoo, her objectives, Yahoo's mobile strategy, and how Yahoo plans to compete. "I think that there's a real opportunity to help guide people's daily habits in terms of what content they read. That is something that we are really working on," Mayer said. "All of these daily habits -- news, sports, games, finance, search, mail, answers, groups -- these are all things we have been under-invested in. A little love will go a long way." Yahoo Has the Content When it comes to Yahoo's mobile strategy, Mayer stressed that the company has all the content people want on their phone -- content that falls in line with consumers' daily habits. As she sees it, whenever you're dealing with a daily habit and providing a lot of value around it, there is an opportunity not only to provide a lot of value to the end user but to also create a great business. Of course, Yahoo is missing some key components that Google, Microsoft , Apple and other competitors have. Specifically -- and Mayer acknowledged this -- Yahoo does not have mobile hardware, a mobile OS, a browser, or a social network . How can Yahoo, then, compete? "Of the Four Horsemen of the Internet, to adopt that analogy, almost all of them are playing in one if not several of those media. I think that the big piece here is that it really allows us to partner. Yahoo has always been a very friendly company," Mayer said. "Our focus, in addition to technology but also on media, it means there is an opportunity for strong partnerships. That is what we will be focused on. We work with Apple and Google in terms of the operating system. In terms of social network, we have a strong partnership with Facebook. We're able to work with some of these players that have a lot of strength in order to bolster our user experience that we offer on the Yahoo site." But Is the Content Enough? Greg Sterling, principal analyst at Sterling Market Intelligence, told us the Mayer is saying, conceptually, that Yahoo can do for users what Yahoo used to do: help people organize and consume Web content. "However, the technology and methodologies behind that today are very different. Mayer describes the increasing sophistication of technology and the proliferation of user data -- location, interests, friends, activities -- and how all those things will be combined to enable greater personalization," Sterling said. "Her ideas and insights are entirely valid. The question for Yahoo as a company is whether it can remain relevant with larger and more powerful companies seeking to do some or all of what Yahoo has historically done."   Based on your interest in this article, here's something that may be of interest to you also: (Why?) This article relates to the following term(s) that also match our recommendation: Google. (Close) Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc. Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing. Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com CommVault is a data and information management software company dedicated to providing organizations worldwide with a radically better way to manage data and information. Their unique Solving Forward philosophy allows them to deliver complete solutions with infinite scalability and unprecedented control over data and costs. Be among the first to experience Simpana 10 software. Click here now.  Mobile Tech 1.   Google Glass Raises Privacy Concerns 2.   IDC: Windows Phone Now in 3rd Place 3.   Intel Going Mobile with Its New CEO 4.   Google Bets Its Empty Wallet on Gmail 5.   Stand Turns iPad Into Cash Register Mandatory BYOD Is Catching On Will be required by many within 4 years. Average Rating: Thorsten Heins Predicts Tablet Demise BlackBerry PlayBook may color his view? Average Rating: Google Glass Raises Privacy Concerns House privacy panel wants answers. Average Rating:

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Network Security Spotlight

Syrian Electronic Army Hacks Financial Times The Financial Times is the latest victim of the Syrian Electronic Army, a group that supports Syrian President Bashar al-Assad. The U.K.-based newspaper said a blog and its Twitter accounts were hacked.   Patch Tuesday Hyper Focuses on IE 8 Microsoft on Tuesday issued 10 security bulletins that fix 33 vulnerabilities. These updates include MS13-038, which will address the Internet Explorer 8 issue described in Security Advisory 2847140.   Surge of Venture Capital Buoys Tech Security Sector With companies and governments spending billions to repel cyberthreats, a surge of venture capital is pouring into companies developing cybersecurity technologies, the front line of the conflict.

Enterprise Hardware Spotlight

U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.   Cisco Surges After Profit Exceeds Analysts' Estimates Networking equipment giant Cisco's net income jumped 14 percent in the latest quarter as revenue at all four of its divisions rose for the first time in a year and a half, as tech spending increases.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.

Mobile Enterprise Spotlight

Google Glass Raises Congressional Privacy Concerns The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.   Windows Phone Now No. 3 in Market, BlackBerry No. 4 Has Microsoft Phone moved into a coveted though distant third place for smartphone platforms behind Google's Android and Apple's iOS? A new report says yes, while BlackBerry has slipped to No. 4.   Intel Going Mobile with Its New CEO In his first speech as Intel's CEO, Brian Krzanich said he plans to focus on beefing up Intel's presence in mobility. The next step: a world tour showing mobile devices based on Intel chips, from PCs to phones and tablets.

Enterprise Technology Spotlight

HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.   Cloud Computing Gains Another Competitor with Google Amazon Web Services and Microsoft Azure now have a full-on rival in Google, with its I/O announcement that it is opening its hosted Compute Engine environment for virtual machines to all comers.   Hackers' New Tool of Choice: Smartphones Smartphones are increasingly popular not only with consumers, but with thieves who see the devices as another way to tap into bank accounts and other sensitive information, experts say.

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