In a deal announced Tuesday night, Napster has
finalized an arrangement to license technology and content from MusicNet,
the paid-subscription music service being launched by
three major record labels and media provider RealNetworks. But some analysts say the new
Napster won't be an improvement.
"What it means for Napster users is, be
ready to be more confused by a service that was very
simple and easy for you to begin with," Webnoize
digital entertainment researcher Gregor Rohda told
NewsFactor Network.
"There's going to be the basic service, and then the premium service, which is
essentially Napster branded MusicNet. The integration of those two experiences,
from what we've heard, is going to involve two different audio players, two different
search windows," and not take advantage of the groundbreaking Napster engineering,
Rohda said.
Conditional Approval
EMI, BMG Entertainment and Warner Music Group will
allow their copyright-protected music to be delivered to Napster users -- but only "at
such time as Napster is operating in a legal, non-infringing manner, and has
successfully deployed a technology that accurately tracks the identity of files on the
service," the two sides said in a joint press release.
In a demonstration of MusicNet before Congress in May, RealNetworks CEO Rob Glaser
said consumers would pay somewhere between US$10 and $15 per month to subscribe
to the service, which he compared to a magazine or cable TV bill.
That would give
consumers the ability to listen to streamed versions of songs and to download them as
part of their subscription.
Three's Company
Napster became the third major Internet company to sign on to offer MusicNet content.
America Online and RealNetworks will also be MusicNet distributors through their Web
sites.
"MusicNet is focused on providing a platform that will help consumers who are used to
the experience of Napster to find, acquire and enjoy music in a manner that's legal,
reliable, secure and supportive of artists and rights holders," said Glaser, interim
CEO of MusicNet, in a statement this week.
Napster's agreement to offer the paid MusicNet service doesn't end the lawsuit against
the once-renegade Web site, which once allowed its millions of users to freely download just
about any song ever recorded.
Napster and the record labels that are suing it for
copyright infringement were scheduled to be back in court Wednesday, when a U.S.
District Court judge was to hear a report on Napster's compliance with her order
to prevent copyrighted content from being traded.
No Duet Here
Napster's agreement with MusicNet is an exclusive arrangement, which could prevent
Napster from offering content from the other two major record labels, Sony
Music and Vivendi Universal.
Those two will offer a competing subscription-based music
service, known as Duet, which is calling its concept "tethered" downloads -- implying
that users will not be able to freely trade downloaded songs.
"That exclusivity means a lot more to MusicNet than it does to Napster," Rohda said.
"If the Napster service does do awfully well, Duet is going to be saying, 'We're missing
out on this boat completely,' and will be forced to enter into a deal with MusicNet."
Observers say the deal seems to offer more to the record labels than it does to Napster.
The arrangement puts the labels, and likely the MusicNet brand, in front of the largest
Internet audience of music consumers. For Napster, it means the ability to stay in
business, Rohda said.
Napster's filtering efforts have taken a toll on the site's user base, with the number
of music downloads dropping 87 percent in May, compared with February, according to
Webnoize. Napster claims it has maintained a base of 6 million daily users.
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