Apple (Nasdaq: AAPL) executives have made it very
clear that the company is actively pursuing the 95 percent of computer users who do
not use a Mac. Software availability, ease of use, reliability and a top-notch operating
system have been Apple's main selling points.
Now, Apple is looking to rekindle the flame that "toasted" Pentiums in 1998
with a new series of real-world statistics that it hopes will steer consumers away from
the "Megahertz Myth."
Bake-Off, Anyone?
Steve Jobs is infamous for delivering "bake-off" demonstrations during his
Macworld Expo keynotes. Pitting the latest new Power Mac against a similarly
equipped Pentium system, Jobs runs a series of automated tasks in Photoshop
or another processor -intensive application. Of course, the Mac always
finishes its routine in dramatically less time than its Pentium counterpart.
When Apple introduced its new dual 1 GHz G4
Power Macs in late January, it
provided a similar set of benchmarks, claiming its latest desktop is 47
percent faster than a 2.2 GHz Pentium 4-based PC in Photoshop tests -- and 302
percent faster than the 2.2 GHz PC at encoding DVD video.
Apple provided NewsFactor with complete details of its tests, including the
revelation that Streaming SIMD Extensions were enabled on the Intel test
system, resulting in a more accurate performance gauge.
Sony's Vaio 590G computer with MovieShaker software was used for the DVD encoding
test, which involved converting a 126-second video clip from DV into
MPEG-2 format.
BLASTing Off
Also included in the information Apple provided to NewsFactor were details of
a test involving BLAST (Basic Local Alignment Search Tool), an open source
biotechnology application used to find similarities in DNA and protein
sequences.
Apple compared the performance of its dual 1 GHz Power Mac G4 running A/G
BLAST to that of a Linux workstation with a 2 GHz Pentium 4 processor running NCBI
BLAST. Both computers given the task of seeking similarities between human and mouse
chromosomes.
Depending on the type of search performed, Apple said, the Power Mac
delivered anywhere from 3 to 50 times the performance of the Linux
workstation.
The Almighty Benchmark
Apple is getting some help from the Embedded Microprocessor Benchmark
Consortium (EEMBC), which recently published statistics for the MPC7455 --
Motorola's latest incarnation of the G4 -- that is used in the dual 1 GHz
Power Mac.
The EEMBC tested 46 different kernels and found Motorola's G4 to be faster
than all other contenders across five specific target markets.
"The performance of our MPC7455 is tremendous, setting new records in all
five of the application areas that EEMBC benchmarks target," Raj Handa, a
Motorola (NYSE: MOT) spokesman, told NewsFactor. (continued...)
|