After beating Wall Street's estimates again while continuing to acquire
companies and maintain a healthy cash stockpile,
Apple is doing its best to
resist worldwide economic strains.
But an across-the-board price increase on the new and extremely
popular flat-panel iMac, intended to offset the rising cost of LCD
screens, has caused analysts to question Apple's ability to sustain
current growth rates in the face of possible consumer price resistance.
Earnings Mixed
Charles Smulders, vice president of hardware platforms at research firm Gartner, told
NewsFactor that Apple had "a fairly solid set of results, although a year ago was a weak
quarter for [the company]."
Although it increased unit shipments over last year's and delivered profits that
surpassed estimates, Apple nonetheless suffered ill effects from its
inability to deliver enough flat-panel iMacs to meet demand, resulting in a
year-over-year profit dip.
iMac a Hit
Apple shipped 220,000 iMacs in its second fiscal quarter, falling short of
the 250,000 units initially expected by some analysts but exceeding
some low estimates made when the company first disclosed its production
difficulties.
Although overall gross margins for Apple were 27.4 percent, compared with 26.9
percent in the year-ago quarter, Smulders said the numbers could have been
better.
"The iMac launch appears to have been a success, but the need to meet demand
and shipment goals meant Apple sacrificed gross margin," he said. "Gross margin was
also impacted by rising flat-panel screen and DRAM prices."
Out of Reach?
In late March, Gartner analysts predicted that Apple's competitors would be
forced to match or exceed the $100 iMac price hike and would raise average
PC prices by at least 10 percent through 2002.
Sony quickly followed suit, increasing
prices on its desktop and laptops by up to $200, and
Dell modified components to mask price
increases. Even
PDAmanufacturer Handspring jumped into
the ring by bumping up the price of its Treo by $50.
Dropping Prices
Apple may have led the pack with its price increases, but
Gartner said it also should be among the first to reverse that trend when
component costs drop.
"Going forward, Gartner Dataquest continues to have concerns over the iMac's
relatively high pricing compared to the old iMac. We believe there is
a risk that the higher pricing puts the iMac out of reach of many users. The
recent $100 price rise increases that concern," Smulders told NewsFactor.
Supply Issues Stick
During a conference call following its earnings announcement, Apple chief
financial officer Fred Anderson claimed that his firm is now churning out
nearly 10,000 flat-panel iMacs daily, scurrying to meet seemingly insatiable
demand. But according to dealers, the new iMacs are still experiencing
some distribution problems.
"There are still supply problems with the new iMacs," Jim
Hancock, president of Apple authorized reseller ComputerTown, told NewsFactor. He said
some of the problems are related to Apple's channel but declined to comment
further.
Apple's Anderson said he expects back orders will be filled by May.
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