The average consumer is still trying to figure out why Google Glass matters, and in an attempt to make Glass more useful, Google will be introducing the ability to stream music to the device from Google Play Music. While this feature will be available through a software update, Google will be expanding upon the music features with a hardware upgrade as well.
Since Glass's bone-conduction audio is less than amazing, Google will be releasing upgraded hardware that uses unique earbuds for improved sound quality. This should give current Google Glass explorers added impetus to take Google up on its offer to exchange the current Glass model for a free updated version.
A Constant Struggle
Wearable tech as a whole is dealing with a marketplace that simply does not see a reason to buy Google Glass or a smart watch. As a result, analysts have stated that it will be quite a while before wearable tech becomes mainstream and until then, manufacturers will have to rely on high price points for their revenue.
Google is dealing with this exact issue, as most consumers cannot imagine walking around with Google Glass attached to their face. Until now, the Glass functionality has been limited primarily to GPS and Google Search, so the addition of Google Play Music is very important.
Even with the majority of consumer electronics companies coming out with some form of wearable tech, the adoption rates are low and have only resulted in the industry bringing in $1.3 billion. Wearable tech is one of the smallest sectors of the electronics market.
A recent poll from Harris found that only 20 percent of the American public has any interest in Google Glass, with that number rising slightly for other wearable devices such as smart watches. Google will struggle more than most of its competitors as it tries to persuade consumers that wearing high-tech glasses is useful.
Google Play Music
Since last month, we have known that some sort of streaming music integration would be made with Google Glass. With today's announcement, we finally know that Google Play Music will be accessible from Glass, allowing users to access millions of songs without even using a smartphone.
The coming hardware change, which will make music streaming possible, was first mentioned in October, as Google revealed, "This hardware update will allow your Glass to work with future lines of shades and prescription frames, and we'll also include a mono earbud."
Not only will the earbuds be used for music but they may become the primary way for Glass to "talk" to its user. Glass Explorers have found the bone conduction audio to be more of an annoyance than anything else.
Music streaming is an obvious next step for Glass, not only because it adds to the device's functionality, but it also gives users a reason to wear Glass without looking as odd.
Posted: 2013-11-22 @ 10:35am PT
It's not very well written. They need to have a couple more reasons why Google play Music is an important breakthough and all I got from reading was that they're coming out with new ear-bud technology.