Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Personal Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Twitter Custom Timelines Helpful for Marketers

Twitter Custom Timelines Helpful for Marketers
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Brands, marketers and publishers will use Twitter's custom timelines as a marketing tool. Twitter will likely also gain broader reach across the Internet as a result of publishers embedding custom timelines in their sites. But it's unclear whether Twitter will monetize the product in any way, said analyst Greg Sterling.
 


Fresh off its blockbuster IPO, Twitter is making moves that could make the microblogging service more useful for marketing pros. Twitter's new feature for customizing timelines provides more control over how tweets are organized and delivered on the Twitter platform.

Twitter’s Brian Ellin described custom timelines as “entirely new types of timelines” -- ones you create. Specifically, you name the timeline, you choose the tweets you want to add to it either manually and or using code. The bottom line: when the conversation around an event or topic takes off on Twitter, you can leverage that opportunity by creating a timeline that surfaces what you believe to be the most noteworthy, relevant tweets.

“Each timeline is public and has its own page on Twitter.com, making it easy to share so others can follow along in real time as you add more tweets,” Ellin said. “And since custom timelines are part of our Twitter for Web sites toolkit, you can embed these timelines on your Web site.”

Custom Timelines in Action

Ellin mentioned the overarching goal with custom timelines, but how does that pan out for business marketers, practically speaking? Consider the opportunity: You can share your best tweets about a product, bits of advice, service or insight that relates to current events taking place in real time. That means you are likely to get more visibility for your brand.

“Whether you want to collect the best tweets about a TV show or help people find the latest information about fast-moving, real-time situations, custom timelines let you give everyone a place to follow along,” said Ellin.

Need more? Ellin offers some examples from Carson Daly and Politico. Daly, host of The Voice, created a custom timeline as a live companion to Wednesday night’s competition. Meanwhile, Politico is organizing the best tweets from policy industry experts in its new Tweet Hub. The Guardian is hosting a Q&A and will curate the lead question, questions from readers, and answers from journalists into a custom timeline. And Bleacher Report will help sports fans keep up with the best moments from the Champions Classic match-ups tonight.

A Marketing Boon?

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on how custom timelines might land with business marketers. He told us marketers and brands of all types will now be able to curate and embed custom timelines.

“It certainly will be used as a marketing tool by brands, marketers and publishers. Twitter will likely also gain broader reach across the Internet as a result of publishers embedding custom timelines in their sites,” he said. “However, right now it's unclear whether Twitter will monetize the product in any way. It may be primarily designed to broaden Twitter's appeal and exposure.”

Ready to get started? You can create, add to and share a custom timeline right from TweetDeck. Ellin said these capabilities will roll out to all TweetDeck users over the next several days. Twitter is also making available a custom timelines API (application protocol interface) beta. It will allow programming custom timelines based on logic you choose, building tools that help people create their own custom timelines and other development opportunities.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   Glass Adds Voice Access to Contacts
2.   Sony Intros 'Album of the Day' App
3.   BioBattery Tattoo May Power a Phone
4.   Facebook's Security Chief Questioned


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Facebook's Security Chief Questioned
Spotlight shines on security strategy.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.