Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Data Storage
Real-time info services with Neustar
Average Rating:
Rate this article:  
Microsoft
Microsoft's SkyDrive Cloud Storage Renamed OneDrive

By Barry Levine
January 27, 2014 2:03PM

    Bookmark and Share
Originally launched in 2007, SkyDrive now boasts more than 250 million users, and has become a key component of Microsoft's efforts to provide cloud-based services that extend across product lines. BSkyB and Microsoft are working together to offer Sky programming on the Xbox One video game/entertainment console.
 



Goodbye, SkyDrive. Hello, OneDrive, the new name for Microsoft's in-the-cloud storage service.

The change is being made because of a U.K. court decision in 2012 which found that Microsoft infringed on a trademark owned by British Sky Broadcasting Group, or BSkyB. The British judge ruled that "there is a likelihood of confusion in the average consumer in the sense that there is a risk that the public might believe that the services come from the same undertaking or one which is economically linked."

Although Microsoft could have appealed, or established a separate brand in Europe, it instead settled on an arrangement allowing it to keep the SkyDrive name until it could prepare and launch a global rebranding, which is now taking place.

'Coming Soon'

On Monday, the official name change was announced by Microsoft, although, as of mid-Monday afternoon, the OneDrive.com site still said that it was "coming soon." It includes an e-mail sign-up to receive notification when the new OneDrive is operational. SkyDrive Pro will now be called OneDrive for Business. The page does suggest that OneDrive might have some new or modified features, since it describes the renamed service as "an even better place" for storage and sharing, and adds that OneDrive "is everything you love about SkyDrive and more."

On the now-official OneDrive Blog, Applications and Services Marketing General Manager Ryan Gavin wrote on Monday that the name OneDrive reflects the fact the user "will have many devices in your life, but you really want only one place for your most important stuff." The name also echoes the One Microsoft effort led by outgoing CEO Steve Ballmer, in which there is unification of products and services across the company to enable faster innovation.

The terms of the deal with BSkyB were not made public, although the broadcaster did agree to allow Microsoft to use the brand "for a reasonable period of time" during the transition. An unspecified financial component was part of the deal.

More than 250 Million Users

Originally launched in 2007, SkyDrive now boasts more than 250 million users, and has become a key component of Microsoft's efforts to provide cloud-based services that extend across product lines. BSkyB and Microsoft are working together to offer Sky programming on the Xbox One video game/entertainment console.

This is the second time in a little more than a year that Microsoft has had to rebrand a highly visible product. In mid-2012, the company began backing away from the Metro name for its tile-based interface in Windows 8 and Windows Phone. Officially, the Redmond, Wash.-based company said that the name change was simply because Metro had only been the internal code name, but there were reports of another possible infringement with another European company. No brand has yet been substituted for Metro.

Meanwhile, ZDNet's Mary Jane Foley has reported that the company may be in the process of also rebranding its Office Web Apps, free online versions of its Office productivity tools, by changing its name to Office Online.
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Data Storage
1.   VMware Rolls Out DR-as-a-Service
2.   Dropbox Rolls Out Business Service
3.   Fast Seagate 6 TB Drive for Data Center
4.   Green Data Centers Get Kudos
5.   Oracle Rolls Out Enhanced MySQL


advertisement
Dropbox Rolls Out Business Service
For long, slow move into the enterprise.
Average Rating:
Fast Seagate 6 TB Drive for Data Center
Can use 12 Gb/s SAS interface.
Average Rating:
Green Data Centers Get Kudos
Google, Facebook, Apple lead the way.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.