Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Sprint Rolls Out Branded Prepaid for $45
Sprint Rolls Out Branded Prepaid for $45

By Jennifer LeClaire
March 14, 2014 11:34AM

    Bookmark and Share
"This is pretty much exactly the same as Sprint's 'As You Go' no-contract plans, which they've had for a long time already," said analyst Weston Henderek. "So Sprint is just rebranding and probably will do a bigger marketing push behind Sprint Prepaid. Not that many people knew what the 'As You Go' prepaid options were."
 



While AT&T dukes it out with T-Mobile and T-Mobile dukes it out with Verizon, Sprint is making moves on the prepaid wireless front with a new branded offer aimed at customers who want more control over what they get from carriers.

Dubbed Sprint Prepaid, the service promises the monthly cost savings that you would expect when you pay for a device up front. It also frees you from long-term contracts, but still associates your coverage with the Sprint brand name.

Jeff Hallock, Sprint chief marketing officer, said the company's goal is to respond to what executives see as "shifting demands" by featuring a range of wireless plans that meet diverse needs.

"This new Sprint Prepaid offer allows us to play more competitively in the monthly prepaid space," Hallock said. "Prepaid plans are a viable solution for many consumers, and we're now making these available to people who have an affinity for the Sprint brand, are looking for savings, and desire no-contract options without compromise."

What Phones Can You Get?

Sprint Prepaid is similar to the company's Virgin Mobile and Boost Mobile brands but targets Sprint customers who don't want to go through a credit check -- or maybe can't get approved. Essentially, this is an expansion of Sprint's "As You Go" no-contract plan that hit the market last year, but offers new pricing paradigms.

Sprint Prepaid is also offering some attractive phones in its lineup, including the Samsung Galaxy S4 Mini, the Samsung Galaxy S3, the 3G Moto G, and pre-owned iPhone 4s devices. Hallock indicated the lineup would grow and soon include feature phones. Meanwhile, if you have a device you want to trade in, Sprint Prepaid allows you to leverage the Sprint Buyback program to earn account credits.

Smartphone plans are coming in as low as $45 a month for unlimited talk and text. The catch: It's Wi-Fi enabled data only. For $60 a month you can get unlimited talk, text and data.

Competitive Pricing?

We caught up with Weston Henderek, a principal analyst of U.S. consumer services at Current Analysis, to get his take on the new plan. He told us there had been rumors Sprint was going to consolidate its prepaid brands but that clearly was not the case.

"This is pretty much exactly the same as Sprint's 'As You Go' no-contract plans, which they've had for a long time already. So Sprint is just rebranding and probably will do a bigger marketing push behind Sprint Prepaid," Henderek said. "Not that many people knew what the 'As You Go' pre-paid options were because the company didn't promote it much. So they simplified things to make more sense to some of these customers."

The timing is interesting. AT&T just announced a $15 price dip in its 2 GB Mobile Share Value Plan. Until now, AT&T's 2GB plan cost $55 at the baseline. On Sunday, the company slashed the cost to $40, making it more competitive with lower-tier competitors like T-Mobile. Consumers can add other devices to their Mobile Share Value Plans for $25 per smartphone.

"It remains to be seen what kind of traction Sprint will see with its prepaid effort," Henderek said. "Forty-five dollars is a bit expensive for this type of plan. The $60 plan is very similar to the AT&T Mobile Share Value Plan post-paid offer that gives you the ability to use your phone as a mobile hot spot and the ability to text internationally, as well as the Next financing. The Sprint pricing is a little on the high-end for pre-paid plans."
 

Tell Us What You Think
Comment:

Name:

RK:

Posted: 2014-03-15 @ 3:30am PT
Boost and Virgin has even better deals... just see www.telecomvibe.com

Bruce:

Posted: 2014-03-14 @ 12:41pm PT
Those rates are nowhere near competitive with Sprint MVNO Ting, for example.
https://z90n86smc.ting.com/



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Nvidia Revamps Shield as Game Tablet
2.   Apple Smart Watch Patent Surfaces
3.   iPhone 6: Bad for Apple Tablet Sales?
4.   GoTenna: Work-Thru for Dead Zones
5.   Nokia X Phones Had Identity Crisis


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 
Large-Volume DDoS Attacks Hit Record in 2014
The number of distributed denial-of-service (DDoS) attacks set a record in the first half of 2014, according to a report by Arbor Networks. The number of attacks over 20 GB/sec doubled.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.