Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Data Storage
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Google Cuts Drive Prices, Targets Cloud Storage Competitors
Google Cuts Drive Prices, Targets Cloud Storage Competitors

By Seth Fitzgerald
March 14, 2014 2:22PM

    Bookmark and Share
The Google Drive price cuts were possible because of a series of "infrastructure improvements," according to Google exec Scott Johnston. "We're able to make it more affordable for you to keep everything safe and easy to reach on any device, from anywhere," Johnston wrote on Google's official blog.
 



Google is dramatically cutting its prices for cloud storage on Google Drive, undercutting every major competitor on the market. Whether those competitors are drawn into a price war with the technology giant and its billions of dollars in cash remains to be seen.

Prices on Google Drive are now just $2 a month for 100 GB, down from $5 per month. The price at Dropbox, currently the most popular cloud storage provider, for 100 GB is $10 monthly. Other Google Drive price cuts are just as impressive. A 1 TB plan is now $10 monthly, compared with the previous $50. A 100 TB+ plan begins at just $100 monthly, likely enough cloud storage for many businesses.

The price cuts are so massive that they have made Drive storage a cheaper alternative to Google's own Infrastructure-as-a-Service (IaaS) storage option.

'Infrastructure Improvements'

The cuts were possible, according to Scott Johnston, Google's director of product management, because of a series of "infrastructure improvements."

"We're able to make it more affordable for you to keep everything safe and easy to reach on any device, from anywhere," Johnston wrote on Google's official blog.

It is also plausible Google is making price cuts like these just for the sake of gaining new users, whereas a smaller company would not be able afford to do so.

Cloud storage has become one of the easiest ways to keep data safe in case of a hard drive failure or other physical malfunction. Since many people rely on multiple mobile devices, cloud storage is also beneficial as it allows access to files from anywhere. The industry surrounding cloud storage has continued to grow and become more competitive.

Hard To Beat

Google Drive was already a competitive cloud storage provider. Competitors like Dropbox, MEGA, Box, Microsoft OneDrive (formerly SkyDrive) and Apple's iCloud have generally been relatively close in price, however. Now it may not be so easy, at least for smaller providers.

Dropbox's pricing, for example, starts at 2 GB of storage free, and then upgrading to its Pro service provides 100 GB for $10 per month. When compared with the $2 price tag now attached to Google Drive, Dropbox is no longer as appealing as it once was.

A Lot of Space

Even for many businesses, 100 TB would be enough storage space to keep records safe for years to come. Since the majority of cloud storage growth has been from usage by consumers, the Google Drive price cuts are even more impressive.

Now that 1 TB is available for just $10 and is also one of the most popular storage sizes for individuals, Google clarified how much space that really is.

"How big is a terabyte anyway? Well, that's enough storage for you to take a selfie twice a day for the next 200 years and still have room left over for...shall we say...less important things," Johnston said on the Google blog.
 

Tell Us What You Think
Comment:

Name:

Johnny:

Posted: 2014-04-04 @ 1:49pm PT
Who even needs that much storage space?

Sasha:

Posted: 2014-03-18 @ 3:59pm PT
Great article Seth! OVH hubiC cloud offer provides even lower rates though: 100 GB for $1.38/month, 10 TB for $13.71/month. Check it out!





 Data Storage
1.   Cloud Firms Offer Azure Starter Kit
2.   Amazon Intros Zocalo Storage Service
3.   EMC Moves Toward Hybrid Cloud
4.   Oracle Boosts ZS3 Storage Server Line
5.   Fusion-IO Deal Speeds SanDisk Shift


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
EMC Moves Toward Hybrid Cloud
Buys TwinStrata; debuts VMAX3 storage.
Average Rating:
Cloud Firms Offer Azure Starter Kit
Carpathia, Equinix partner on launch.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.