News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
You are here: Home / Mobile Industry News / AMD Updates Mobile Roadmap
DDoS Protection Powered By Verisign
AMD Aiming at Intel with New Mobile APUs
AMD Aiming at Intel with New Mobile APUs
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
14
2013


Chipmaker AMD is giving us a glimpse of its future -- and it looks faster. The company on Wednesday unveiled its 2014 mobile accelerated processing unit (APU) product roadmap at the APU13 Developer Conference.

Raising the performance bar across fanless tablets, 2-in-1s and ultrathin notebooks, the APUs codenamed “Mullins” and “Beema” are set to deliver more than twice the performance-per-watt of the previous generation.

“AMD is establishing excellent momentum this year in the low-power, mobile computing market and with ‘Mullins’ and ‘Beema’ coming in 2014 we are not standing still,” said Mark Papermaster, AMD’s chief technology officer and senior vice president, during his closing keynote at APU13. “AMD aims to deliver a set of platforms in the first half of next year that will outperform the competition in graphics and total compute performance in fanless tablets, 2-in-1s and ultrathin notebooks.”

Faster, More Secure

The latest AMD APUs also support Microsoft InstantGo for faster wake times and to ensure data like e-mail actively refresh in standby. Both of the new processor families are also the first to integrate an AMD-developed platform security processor based on the ARM Cortex-A5 featuring ARM TrustZone technology for better data security.

Both new processor families offer two or four “Puma” CPU cores and AMD Radeon graphics on a 28nm system-on-chip. The new processors are planned to launch in the first half of next year and will be demonstrated at CES 2014 as part of a full suite of AMD products. The new low-power APUs join the previously disclosed high-performance notebook APU, codenamed “Kaveri,” in AMD’s 2014 mobile lineup.

We caught up with Charles King, principal analyst at Pund-IT, to get his take on AMD’s APU roadmap. He told us AMD is fighting two not entirely separate battles, at least in the consumer space. AMD is going head to head with Intel’s x86 technologies and competing with NVIDIA in the graphics processors space.

“Intel has done some significantly good work bumping up the performance of its native graphics capabilities that are included in the Core systems,” King said. “NVIDIA is taking a different direction. It’s still providing GPU technologies that can be added to Intel systems for gaming and high-performance graphics but it’s also attempting to do its own thing in the personal computing space by leveraging ARM and other technologies in standalone systems.”

Leveraging Opteron

In terms of AMD’s announcements this week, King finds it interesting that the company is pushing hard to leverage Opteron as the basis of systems that can be leveraged for VDI and other graphics-intensive workloads. He’s also taking note of AMD’s continuing drumbeat on the silicon vendor partnership front.

“The company has licensed ARM and is planning on migrating ARM technologies into its own platforms. But it’s doing a lot of work with companies like Qualcomm and Samsung and Texas Instruments in developing products and technologies that they can go to market with together,” King said.

“Those practical strategic partnership efforts are pretty singular for AMD. Engaging closer with ARM silicon partners is certainly not something Intel is pressing forward with on an aggressive basis. It will be interesting to see exactly what kind of work comes out of this and what kind of role AMD is able build and leverage for itself,” he added.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE INDUSTRY NEWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.