Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Cloud Computing
Register for a certification exam.
Average Rating:
Rate this article:  
Is Facebook Set To Launch a Mobile Ad Platform?
Is Facebook Set To Launch a Mobile Ad Platform?

By Jennifer LeClaire
April 21, 2014 1:57PM

    Bookmark and Share
Launching a mobile ad platform is “absolutely a great opportunity” for Facebook. The demographics Facebook collects offer very targeted advertising opportunities. Facebook can take a bigger chunk of mobile ad revenue from Google for sure by rolling out its own mobile ad platform, said Nipah Shah, founder of online marketing firm Jenysys Group.
 



Facebook has seen rapid growth in mobile advertising. So rapid, in fact, that the social media giant is reportedly getting ready to launch its own mobile advertising platform that would go head-to-head with Google’s AdMob.

The rumored move comes at a time when spending on mobile ads is soaring. Worldwide spending on mobile ads is expected to hit $31.5 billion in 2014, according to new figures from eMarketer. That's after a huge 2013, when global mobile ad spending spiked 105 percent to $17.96 billion.

In fact, eMarketer’s results reveal that mobile ad spending will make up nearly 25 percent of total digital ad spending worldwide. Of course, it’s not surprising that Facebook and Google are taking the lion’s share of those mobile ad dollars. But it seems Facebook is not content.

Facebook Wants More

With eMarketer predicting that mobile advertising revenue will rise even higher in 2014, Facebook may soon follow in the footsteps of Apple and Google to launch its own mobile ad network that taps into its deep database of member profiles to serve targeted ads.

News reports have Facebook making an official announcement at the F8 developer conference in San Francisco later in April. Facebook could not immediately be reached for comment. But a deeper look into Facebook’s current mobile ad success suggests developing its own mobile ad platform could be more than just a wild rumor.

Facebook revealed its fourth quarter 2013 earnings in January. The company generated $2.59 billion in revenue. At $1.25 billion, mobile ad dollars made up a strong 53 percent of that total.

Can Facebook Beat Google?

We caught up with Nipah Shah, founder of online marketing firm Jenysys Group, to find out if launching a mobile ad platform is the right move for Facebook. Shah told us it’s “absolutely a great opportunity” for the social network.

“The demographics they collect offer very targeted advertising opportunities. Facebook can take a bigger chunk of mobile ad revenue from Google for sure,” Shah said. “I already switched all my and my client advertising from Google to Facebook.”

Shah may not be the only one. Although many were skeptical about Facebook’s mobile prospects in the early days, eMarketer figures the rapid clip at which mobile has taken over the social media giant’s ad revenue share points to the company’s mobile future.

For example, in 2012 only 11 percent of Facebook’s net ad revenues worldwide came from mobile. What a difference a year makes. In 2013, that figure jumped to 45.1 percent, according to eMarketer.

Where does Facebook go from here on the mobile ad front? EMarketer estimates that mobile will account for 63.4 percent of Facebook’s net digital ad revenues in 2014. Meanwhile mobile accounted for 23.1 percent of Google’s net ad revenues worldwide in 2013, and eMarketer predicts its share will increase to 33.8 percent this year.
 

Tell Us What You Think
Comment:

Name:





 Cloud Computing
1.   Yammer Moved to Office 365
2.   IBM, California Partner in the Cloud
3.   Dropbox for Business Boosts Security
4.   Avaya Pressing Hard on Cloud-Based UC
5.   Cisco Woos More Devs with DevNet


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.