Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Gartner ranks Druva #1
in overall product rating for
enterprise endpoint backup
for the second year in a row!
Apple/Mac
Is your endpoint data protected?
Average Rating:
Rate this article:  
How Apple Really Set New iPhone Sales Records

How Apple Really Set New iPhone Sales Records
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Concerned about the PR angle of a soft first weekend for sales of the iPhone 5c and iPhone 5s, Apple took some steps to strengthen its numbers. Traditionally users could pre-order new iPhone models. But this year, anyone who wanted a new iPhone 5s or iPhone 5c had to get in line. This upset users, but made for great numbers, said analyst Jeff Kagan.
 



So much for the naysayers. Apple shut their mouths tightly on Monday morning when the company announced it sold a record-breaking 9 million new iPhone 5s and iPhone 5c models just three days after the launch on Sept. 20.

Apple also announced more than 200 million iOS devices are now running version 7 of the mobile operating system. According to the company, that makes it the fastest software upgrade in history.

"This is our best iPhone launch yet -- more than nine million new iPhones sold -- a new record for first weekend sales," said Tim Cook, Apple's CEO. "The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone's patience and are working hard to build enough new iPhones for everyone."

Blowing Away Expectations

Apple beat even analyst expectations, which ranged from 5 million to 6 million new iPhones. Apple added two new markets, including China, which helped the cause. China has about 2 billion wireless subscribers, according to Walter Piecyk at BTIG Research, a global equity trading and fund services firm.

Apple is positioning the iPhone 5s as the most forward-thinking smartphone in the world. The iPhone 5s, for example, offers an A7 chip that makes it the world's first smartphone with 64-bit, desktop-class architecture for fast performance. It also offers a new 8-megapixel iSight camera with True Tone flash and introduces Touch ID, a way to securely unlock your phone with just the touch of a finger.

The iPhone 5c features an all-new design, a 4-inch Retina display, an A6 chip, and the 8 megapixel iSight camera. The iPhone 5s comes in gold, silver or space gray, and is available in the U.S. for $199 for the 16GB model and $299 for 32GB model and $399 for the 64GB model. The iPhone 5c comes in blue, green, pink, yellow and white and is available in the U.S. for $99 for the 16GB model and $199 for the 32GB model.

The Story Behind the Story

We asked Jeff Kagan, a wireless industry analyst in Atlanta, for his thoughts on the record-breaking iPhone sales weekend. Although this is great news, he told us, it's important to get a full understanding of what happened.

"Apple was concerned about the public relations angle of a soft first weekend, so they took some steps to strengthen the numbers. Traditionally users could pre-order devices. Not this year," Kagan said. "This year anyone who wanted a new iPhone must get in line. That bolstered the lines and strengthened opening weekend from a PR perspective. This upset users, but made for great numbers."

Kagan said 200 million devices upgrading to the iOS 7 was also remarkable, but that is not the whole story because Apple did not indicate how many users actually like iOS 7 better. The problem is, he said, users cannot simply dial back to iOS 6 if they don't like iOS 7.

"So while Apple had remarkable sales and upgrades, the next question is how many are happier and more satisfied? Either way, this was another stellar first weekend for Apple," he said. "However it's important to recognize there are signs that the smartphone marketplace is getting tougher each year that passes."
 

Tell Us What You Think
Comment:

Name:

perry:

Posted: 2013-09-23 @ 11:37am PT
I am sure Mr. Kagan is one of those who thought Apple would be between 5 and 6 million. Admit your mistake. Man-up and admit they blew estimates out of the water.



AdvertisementToday's CIO needs to adopt an "Everyone's IT" approach to leadership, embracing technology to increase enterprise agility & collaboration. View the free Gartner research report to learn how to adapt your IT leadership style to today's business standards.


 Apple/Mac
1.   Screen Troubles Briefly Slow iPhone 6
2.   Apple Stock Soars Ahead of iPhone 6
3.   Popular Mailbox App Comes to Mac
4.   Apple Opens China iCloud Data Center
5.   Android Crushing Smartphone Rivals


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Apple Stock Soars Ahead of iPhone 6
New products generating lots of buzz.
Average Rating:
Popular Mailbox App Comes to Mac
Takes to-do list approach to the inbox.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.