Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Apple/Mac
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
iOS7 and the Tantalizing Potential of Apple TV
iOS7 and the Tantalizing Potential of Apple TV

By Chris OBrien
May 12, 2014 9:26AM

    Bookmark and Share
A stealth hit, the increasingly popular Apple TV has brought in $1 billion in hardware and software sales in the last year. Now it seems like there is enormous opportunity for Apple to expand Apple TV by turning it into a gaming hub as well as a media streaming device. New controller options in iOS 7 have had rumors swirling for months now.
 



With Apple's Worldwide Developers Conference one month away, it's a good time to turn our attention to what the company has planned in terms of software and services.

With sales of iPads potentially flattening out, analysts have been itching for the company to do more to leverage the ecosystem of users it has built. And one of the most tantalizing prospects for doing that is the increasingly popular Apple TV.

This stealth hit has brought in $1 billion in hardware and software sales in the last year. Now it seems like there is enormous opportunity for Apple to expand Apple TV by turning it into a gaming hub as well as a media streaming device.

Count Bruce Hawver, chief executive of SteelSeries, among those who are eager to see Apple expand Apple TV into gaming. SteelSeries launched the first wireless gaming controller for iOS 7 devices earlier this year.

"There's just a massive opportunity there," Hawver said in a recent interview. "There's no question there's consumer demand for something like that. Apple is one of the players that's in a position to capitalize."

At the moment, the latest reports indicate that Apple is unlikely to introduce new Apple TV hardware, or any wearables for that matter, at WWDC.

Still, there have been rumors that Apple is planning big changes to Apple TV. Back in February, Mark Gurman of 9to5mac.com reported that the upgraded box included:

"...references to iOS 7's new Game Controller framework. However, it is unclear if those frameworks are just left over from the iPhone, iPad, and iPod touch or if they indicate confirmation of Game Controllers being able to connect to the next-generation Apple TV product."

More on why that's important in a second.

First, though, Apple is not the only company possibly exploring the potential for delivering gaming to TVs in ways that don't include consoles like Sony's Playstation or Microsoft's Xbox One.

In the last few weeks, Amazon trotted out Fire TV. And Google leaked word of its Android TV plans. And now comes news that Comcast is working on a deal with Electronic Arts to let customers stream video games to their TVs.

Amazon boasts that the Fire includes more than 100 games with "thousands more coming." And according to the Verge, which broke the news of Google's Android TV plans, the service will include "movies, shows, apps, and games."

Great, but it still seems like Apple has the potential to push far ahead here. And to get a better understanding of what that might look like, I reached out to Hawver. (continued...)

1  |  2  |  3  |  Next Page >

 


© 2014 Los Angeles Times (CA) under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Apple/Mac
1.   Earnings, Excitement Grow for Apple
2.   Mac OS Yosemite Beta 4 Released
3.   Apple Smart Watch Patent Surfaces
4.   iPhone 6: Bad for Apple Tablet Sales?
5.   Longtime Apple Director Steps Down


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:
Mac OS Yosemite Beta 4 Released
Public preview could be coming soon.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.