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Twitch makes money from ads and channel subscriptions, with the latter an important revenue component. Since launching in 2011, Twitch has become a video platform appealing to publishers, game developers, media companies, and individual original content creators as well as gamers.
No doubt investors are attracted to its global potential as well. While over half of viewers flocking to Twitch are from North America and Western Europe, Twitch viewers also are found in other regions such as Eastern Europe, East Asia, and South America.
Lin said funding will support the company's intent to grow an internal ad sales force and upgrade infrastructure, including accommodating streaming capabilities of PlayStation 4 from Sony and Xbox One from Microsoft. Both will feature Twitch broadcast and viewing functionalities.
In its Monday blog posting, the Twitch team asked: "What does this investment mean for you -- our broadcasters and viewers? It means that we can continue to work on the things you care about. It means we can continue to scale our infrastructure to deliver a high-quality video and chat experience to all corners of the globe. It means we can continue doing great things with games industry partners like Microsoft, Valve, Sony, Ubisoft, EA, Activision Blizzard, Riot, and on and on."
Monday's post from the Twitch team also noted that the company has grown very fast. "Since the summer of 2011, the Twitch audience has grown from less than 5 million unique viewers per month to more than 45 million."