It is not often that Apple controls the majority of smartphone sales within a country, especially those in Asia, but in October, more than 75 percent of smartphones sold in Japan were iPhones. This increase in market share came after Apple was able to get its latest iPhones onto Japan's largest carrier, NTT Docomo.
Market researcher Kantar released its report showing that for October, iPhones were significantly more popular than any of their Android counterparts simply due to Apple's success in getting the phones onto Docomo and the nation's other smartphone carriers. Despite having massive sales in Japan, Apple is struggling in other countries as it quickly loses market share.
Not the Same Everywhere
The increase in Japanese iPhone sales can easily be attributed to Docomo and the country's other carriers offering the phone. As we have seen in other countries that begin to offer the iPhone, sales are much higher for at least a few months since many customers have been eagerly awaiting the iPhone lineup.
Eventually, Japan will likely fall in line with the rest of the world, which has seen at least 50 percent of smartphone sales coming from Android devices. In some areas, that number is near 70 percent. Across 12 key markets, Kantar found that 71 percent of smartphones sold were Android, compared with just 21 percent for iPhones.
Only having a few devices on the market puts Apple at a disadvantage, but overall, Android has been growing because many consumers now prefer the Android ecosystem over what iOS can provide.
When compared with previous months, Kantar said, the release of the iPhone 5s and 5c increased sales around the world. In other months that are not centered on a new set of devices, Apple's phones usually account for less than 20 percent of sales.
Primarily the 5s
Although the launch of the iPhone 5s provided Apple with a big sales boost, the cheaper and more colorful iPhone 5c did not boost sales nearly as much as the tech giant would have liked.
In the U.S., sales of the iPhone 5s were significantly higher than sales of 5c, and that was was seen in an even more significant way in the U.K., where the 5s outsold the 5c three to one. Nearly half the people who were interested in the iPhone 5c switched from competing brands. That compares with 80 percent of new iPhone 5s owners who migrated from an older iPhone model.
Around the world, Apple is losing market share in the smartphone industry despite its massive launches. According to Kantar's report, Apple's iOS platform accounted for more than 20 percent of the smartphone market just one year ago, and yet that number has now fallen to 15.8 percent.