HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED ABOUT A MINUTE AGO.
You are here: Home / Microsoft/Windows / Lumia Ads Bash Apple-Samsung Rivalry
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
Lumia Ads Make Fun of Apple-Samsung Rivalry
Lumia Ads Make Fun of Apple-Samsung Rivalry
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
29
2013



Samsung phones are too bulky. Apple's iPhones are for blind fan-boys, or "iSheep." It's easy to imagine those barbs being traded at any social gathering these days when people break out their mobile devices. So why not take full advantage with a "pox on both your houses" approach?

That's the attitude of Microsoft and Nokia in marketing their Lumia devices. In a hilarious video ad released Monday, the companies' ad wizards take us to a wedding ceremony interrupted by Samsung fans on one side of the aisle and Apple users on the other. Trouble starts when someone asks a man holding an apparent Galaxy Note to "move your enormous phone." The Samsung user replies to a middle-aged woman with an iPhone "aren't you a little young for an iPhone?"

Seconds later, it's pandemonium with fists (and people) flying and someone predictably landing in the cake. Even the bride surges into the mayhem, though her OEM allegiance is undeclared.

An Open Window?

Funny as it is, the Microsoft ad doesn't offer much of a rationale for Windows 8 phones, but seem to position it as a third option in the wake of BlackBerry's collapse. The ad simply shows the devices being used by two waiters who suggest the fighting would stop if the guests knew about Nokia Lumia devices. A shot of the Lumia 920 shows several apps in Live Tiles display mode, while the small print says "Apps from the Windows Phone Store, availability may vary."

One of the biggest raps against Windows is that its application market pales in comparison with those of Apple's iOS and Android, which runs Samsung devices. Both have more than 800,000 offerings, while the Windows App Store has about 63,000.

Still, recent figures on the global smartphone market from Kantar Worldpanel showed Windows Phone more than doubling its market share, from 3.0 percent in the three months ending in February 2012 to 6.7 percent in the same period this year, coming in third place after Android (58.3 percent) and iOS (29 percent). BlackBerry's share slipped more than 11 percent in that time frame to 5.1 percent, perhaps creating...well, a window of opportunity.

"I'm sure Microsoft will find a niche with its current Lumia offerings, but I don't think they'll take any reasonable share away from either Apple or Samsung, as [those companies'] product development cycle is much more frequent," said wireless analyst Kirk Parsons of J.D. Power and Associates.

Your Mother's Phone

The new Lumia ad picks up where Samsung's recent attacks on the supposedly cult-like devotion of Apple fans left off. One ad in the latter campaign showed a man holding a place in line outside an Apple store for his 50-something parents, trying to plant the idea that Samsung Galaxy devices are not just more functional but more hip with millennials.

That earlier ad also showed Samsung users touching phones to share a playlist with near-field communication, while NFC is not yet available for iPhone. When this happens in the new Windows ad, an iPhone user speaks to her Siri digital assistant and says "search: one-trick pony."

The Lumia 920 is also equipped for NFC.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
ISACA® offers a global community of more than 115,000 IS/IT constituents in over 180 countries. We develop and deliver industry-leading certifications, education, research and business frameworks. We equip individuals to be leaders in the fast-changing world of information systems and IT - Learn More>
MORE IN MICROSOFT/WINDOWS
Product Information and Resources for Technology You Can Use To Boost Your Business

NETWORK SECURITY SPOTLIGHT
Sony is no stranger to breaches. Sony’s PlayStation Network was hacked in 2011 and attackers obtained 77 million user accounts. The latest attack comes against Sony Pictures Entertainment.

ENTERPRISE HARDWARE SPOTLIGHT
Chinese computer maker Lenovo got creative with the marketing campaign around its Yoga 3 Pro. Lenovo hired the Upright Citizens Brigade, a comic troupe, to help drum up visibility for its new device.

MOBILE TECHNOLOGY SPOTLIGHT
In its bid for the wearables market, Sony is reportedly developing a watch made out of electronic paper for release as soon as next year. The e-paper watch will emphasize style over tech innovations.

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.