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HP Offers New Crop of PC All-in-Ones To Spin Off
HP Offers New Crop of PC All-in-Ones To Spin Off

By Barry Levine
September 7, 2011 11:03AM

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Hewlett-Packard is "sending mixed messages" about its intentions in the PC market, said analyst Laura DiDio. This could be problematic to companies who might be considering the new HP all-in-ones, but are concerned about the long term. Prices start at $399 for the HP Omnis, $599 for the HP TouchSmarts, $599 for the HP Elite and $850 for the HP Pro.

Although Hewlett-Packard recently announced it was looking to spin off its PC business, the company is still releasing competitive new products for businesses and consumers, including its largest release yet of all-in-one desktop PCs.

Last month, HP CEO Leo Apotheker announced that, in addition to dropping its new TouchPad tablet and other webOS devices, the company was looking to spin off its Personal Systems Group, even though HP is the No. 1 personal-computer maker in the world, with 18 percent market share.

In a statement Wednesday accompanying the product announcement, Executive Vice President Todd Bradley said HP continued "to expand our portfolio to remain the global leader in Windows-based, all-in-one PCs, introducing innovation that matters to business customers and consumers alike."

'Sending Mixed Messages'

In its announcement, HP noted that the NPD Group has reported 34 percent of consumer desktop purchases in July were all-in-ones, and that IDC found the intent to purchase all-in-ones among commercial users worldwide was expected to rise from 9.9 percent to 15.7 percent in the next 12 months.

"HP is sending mixed messages" about its intentions in the PC market, said Laura DiDio, an analyst with Information Technology Intelligence. This could be problematic to companies who might be considering the new HP all-in-ones, but are concerned about the long term.

"If I'm a CIO," DiDio said, "even if I am a loyal HP customer and like their products," the mixed messages "may not be a showstopper, but they do give people pause."

"Very few customers will question the performance or reliability of HP products," she added, "but a lot of people could be asking what's going on, and can we rely on them?"

Consumer-oriented models include the 20-inch HP Omni 120 and the 21.5-inch HP Omni 220, both with built-in speakers, HD displays, and HP LinkUp, which enables content to be viewed and used with a notebook PC on the all-in-one.

Tilting Display, Remote Communication

The new models also include the 20-inch TouchSmart 320, the 21.5-inch TouchSmart 420, and the 23-inch TouchSmart 520. A freestanding, tilt-able display allows users to access regular desktop apps as well as built-for-touch ones, and the models also include LinkUp.

For businesses, there's the TouchSmart Elite 7320 All-in-One Business PC, with a 12.5-inch, HD, LED-backlit touch display that rotates up to 30 degrees vertically to allow versatile use in small spaces and a choice of Intel Core i3, i5, and i7 processors. There's also access to HP's Elite Premium Support, available 24 hours, seven days a week.

For small businesses, there's the HP Pro 3420 All-in-One, equipped with integrated webcams and premium stereo speakers for communicating with employees in remote locations. The company also noted that its recently announced 8200 Elite All-in-one Business PC, with second-generation Intel Core vPro processors, is targeted at enterprise, midmarket and public-sector customers.

Prices start at $399 for the Omnis, $599 for the TouchSmarts, $599 for the Elite and $850 for the Pro.

Tell Us What You Think



Posted: 2011-09-08 @ 1:20am PT
long-term communication that is not sustainable ... CEO must be clear about his intentions


Posted: 2011-09-07 @ 3:17pm PT
Surprising that the company is still releasing new products considering it's going to sell this part of its business.

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