News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Gartner ranks Druva #1
in overall product rating for enterprise endpoint backup
for the second year in a row!
You are here: Home / Apple/Mac / Study: Tablets Lure Small Biz for 2012
Gartner's #1 for endpoint backup
2012 Tablet Spending Spree By SMBs Predicted
2012 Tablet Spending Spree By SMBs Predicted
By Mark Long / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
29
2011


Tablets are high on the 2012 shopping lists of small- to mid-sized business hardware buyers at companies based in the United States, according to NPD Group's latest SMB survey. And Apple's iPad remains the top preferred brand among purchasing decision makers at U.S. companies with fewer than 1,000 employees, which collectively employ 121 million people.

NPD reports that 73 percent of the nation's SMBs overall intend to spend more on tablets in 2012 -- up from 68 percent of the respondents to a similar NDP survey conducted in this year's second quarter. Moreover, 90 percent expect to spend the same amount or more on tablets over the next 12 months.

Though many industry observers have predicted that the rising sales of tablets would lead to PC cannibalization, NPD's latest survey demonstrates that less than 20 percent of SMBs overall expect to cut their PC purchases during the year ahead.

"Spending continues on PCs, and on tablets, and few companies -- even the smallest ones -- are significantly reallocating their spending away from the personal computing needs of their employees," said NPD Vice President Stephen Baker.

"As we head into 2012, the SMB market continues to provide an important source of volume and dollars to the PC market," Baker wrote in a Thursday blog post.

SMB PC Spending Intentions

According to Baker, the heightened interest that SMBs have expressed about acquiring tablets for their employees next year by no means equates to the death of the PC market.

"The combination, however, of the length of time since the Windows 7 launch, the need to spend on higher cost infrastructure, and the increased spending on tablets has clearly put a crimp on PC spending intentions -- especially among the largest firms," Baker explained.

NPD's SMB Technology Monitor reports that 36 percent of the businesses surveyed with fewer than 50 employees said they expect to increase their spending on PCs during the year ahead. Moreover, Baker observed that their average spend of $3,400 would equate to upgrading 10 percent to 15 percent of each firm's PC base.

Only 23 percent of SMBs with 501-999 employees expect to spend more on PCs in 2012, with the average spend approaching $75,000. According to Baker, this would likewise equate to replacing around 10 percent to 15 percent of the installed base at these larger firms.

Apple Leads the Field

By contrast, 89 percent of U.S. SMBs with 501 to 999 workers plan to make new tablet purchases next year. What's more, a significant majority of companies with 201 to 500 employees (81 percent) and 50 to 200 workers (70 percent) intend to follow suit. And at the smallest companies with less than 50 workers, 54 percent plan on making new tablet purchases and with 88 percent expecting to either increase or maintain 2011 spending levels. (continued...)

1  |  2  |  Next Page >

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN APPLE/MAC
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.