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There are conflicting reports about how well sales are actually going in the countries where the Z10 is on sale. BlackBerry CEO Thorsten Heins has said that initial sales in the U.K. were "close to three times our best performance ever for the first week of sales for a BlackBerry smartphone," and that the Canadian launch was "the best day ever for the first day of a launch of a new Blackberry smartphone" in that country. But reports of sellouts have been tempered by other reports that retailers were receiving only about 15 units each, and that sellouts were an indication of inventory mis-calculation instead of overwhelming demand.
A key factor in a platform's success can be the quality and number of apps. About 70,000 apps were available for the platform at its launch on January, but a key question is whether third-party developers will quickly grow that number, and possibly offer some apps that take advantage of any unique attributes.
Al Hilwa, program director for Application Development Software research at IDC, said that developers want to see the number of BB10 devices out there and are "in a 'show me the money' attitude," especially given several new platforms that are vying for the third position after Android and iOS.
But, Hilwa noted, BlackBerry has three things going for it. It is "actively evangelizing" to help developers, it is focusing on a Web, HTML5-based model, and it has provided tools for converting existing Android apps to the BB10 platform.