Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Google Brews Up Free, Faster Wi-Fi for Starbucks
Google Brews Up Free, Faster Wi-Fi for Starbucks

By Jennifer LeClaire
July 31, 2013 12:31PM

    Bookmark and Share
The AT&T network is congested and Starbucks users who have access to the Google Wi-Fi will be pleasantly surprised -- plus it's free. "Google is coming in at a very aggressive price point and they are looking to wake up the existing carriers with their service," said Rob Enderle, principal analyst at The Enderle Group.
 



Whether you are a member of the mobile workforce hunkering down on a presentation over a Latte or just like to check your social media while you sip your chai tea, you're accustomed to free Wi-Fi access in Starbucks. If you've ever wished the connection was faster, Google may be your dream come true.

Google is pushing AT&T out of the picture in Starbucks, bringing its own Wi-Fi network to the 7,000-plus stores in the upscale coffee chain. And Google is promising that it's free Wi-Fi connections are faster than what's currently in store.

"Every day, our customers rely on the free Wi-Fi at Starbucks to study, work, connect with friends or just relax," said Starbucks chief digital officer Adam Brotman. "We want to make sure that they can access the Web effortlessly and quickly, no matter what they're doing, or what device they are using."

The Need for Speed

When your local Starbucks Wi-Fi network goes Google, promised Google Access general manager Kevin Lo, you'll be able to surf the web at speeds up to 10 times faster than before. And if you're in a Google Fiber city, the company is hoping to get you a connection that's up to 100 times faster.

The only downside: It will take 18 months for the full roll out -- unless you happen to be in one of the Google Fiber cities the company mentioned. So far, Google is just getting started in Kansas City, Kan. and Kansas City, Mo. But a slew of both Kansas and Missouri cities, as well as Provo, Utah and Austin are on the list of new cities the company has targeted. Google plans to start rolling out the new networks in Starbucks stores this August.

"Google has long invested in helping the Internet grow stronger, including projects to make Internet access speedier, more affordable, and more widely available," Lo said. "The free Internet connection at Starbucks has become an important part of many communities over the years, such as in the aftermath of Hurricane Sandy, or for students without Internet at home who do their homework at Starbucks."

Challenging Wireless Carriers

AT&T could not immediately be reached for comment but in a published statement said, "Starbucks continues to be an important customer for us and we continue to provide them with a variety of services over AT&T's advanced networks, including the nation's fastest, most reliable 4G LTE network."

We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his thoughts on the leap. He told us the AT&T network is congested and Starbucks users who have access to the Google Wi-Fi will be pleasantly surprised -- plus it's free.

"This move showcases the risk carriers have. Clearly, Google is coming in at a very aggressive price point and they are looking to wake up the existing carriers with their service. They want to drive down the cost of good bandwidth service and they are likely to do that," Enderle said.

"Google is a bandwidth-based service and they are having a huge amount trouble of with YouTube delivery through the carriers right now, particularly during high traffic times," he added. "That's really hurting Google so the company is using its Wi-Fi push as a way to point out to the carriers that the problem isn't fixed, they will fix it and the carrier's will be out of the picture."
 

Tell Us What You Think
Comment:

Name:

Worried Consumer:

Posted: 2013-07-31 @ 3:59pm PT
Google spyware included? no thank you. I will get my coffeine and my WiFi somewhere else, or use my 4G LTE device. I do not need more Google tracking and ads in my life.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Silent Circle Offers Roam-Free Plan
2.   LinkedIn Replaces Contacts Mobile App
3.   Is Apple Dumping iPhones on eBay?
4.   Data Recovered from 'Wiped' Phones
5.   Another Day, Another IoT Consortium


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.