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Evergage Debuts Real-Time Web Personalization Features
Evergage Debuts Real-Time Web Personalization Features

October 28, 2013 7:14AM
Evergage Introduces New Real-time Web Personalization Features and Services -- New additions help marketers create relevant online customer experiences for driving conversion, revenue and customer success

Evergage, provider of real-time behavior-based web personalization, today announced several new product features that enable marketers to create a more relevant online experience for customers faster than before. Additionally, Evergage is launching a full suite of professional services designed to maximize client success.

For a detailed demonstration of these new features, join Evergage’s webinar on Thursday, November 7, from 1-2pm EST. To register, please click here:

Evergage is a cloud-based service that makes it easy for marketers to personalize a customer’s web experience by understanding and responding to their behavior while they are still onsite. It allows brands to deliver real-time, relevant online experiences through call-outs, pop-up messages and dynamically targeted web messaging that drive conversion, revenue and customer success. In just one hour, online marketers can be up and running on Evergage and realize an immediate return on investment.

Key new features include:

- Behavior-based Surveys: Ask visitors relevant questions about their website interactions - as they happen - to learn the motivation behind their movements. Use this information to inform real-time response and messaging to those customers, as well as gauge and further enhance a customer’s overall online experience with a brand.
- Visual Editor: Accelerate time to value with the ability to observe a company’s website, navigate it, track where visitors go and create call-outs, pop-up messages or inline personalization that gets the relevant content and offer to the right person in real time.
- Message Templates and Playbooks: Marketers and customer success professionals have what they need to get started quickly by tailoring pre-built messages for specific visitors, or using an available playbook as a guide for driving certain visitor actions or behaviors.
- Improved Engagement Reporting: Compare detailed behavioral data from users, accounts or segments to another behavior-based segment or to a global visitor segment based on a variety of marketer-selected attributes, in order to better understand and respond to each customers’ web experience.

EIG, one of the world’s largest hosting companies, is an Evergage client and an early user of the surveying feature

“Thanks to Evergage we’ll be able to spin up surveys quickly and get the answers we need, without asking engineering or product to do any work,” said Robert Krygowski, director of product management for EIG. “We’re also very excited about increasing survey response rates since we can target who sees the survey and when.”

Mindflash, which provides and online platform for employee and customer training, is already using the new engagement reporting feature. (continued...)

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