Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Big Data
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Tag Gets Microsoft Eviction Notice for 2015
Tag Gets Microsoft Eviction Notice for 2015

By Nancy Owano
August 19, 2013 11:11AM

    Bookmark and Share
The good news is that Microsoft Tag users are not being hung out to dry. Through August 19, 2015, they will be able to continue to log into their existing Microsoft Tag service accounts, use existing Microsoft Tag codes, generate new Microsoft Tags, and run reports as usual.
 



Microsoft announced on Monday that it will terminate its Microsoft Tag service in two years, on August 19, 2015. For those who can even remember what Tag is, the QR barcode alternative seemed like a great idea at the time.

In 2009, Microsoft announced Tag, a color barcode system using high capacity color barcodes (HCCB) to link back to content. The technology allowed data to be stored in a graphical bitmap using triangle shapes and multiple colors to store data.

This was supposed to be a step up from traditional barcodes since the use of Tag could provide more information. The free Tag app for smartphones was designed to work with the camera to scan Tag barcodes, QR Codes, and NFC touchpoints.

QR for Comfort

The thinking was that the data-rich Tag, positioned as a new generation 2D barcode, would surely be a hit with consumers, as it would outdistance the boring basic black QR codes in looks alone. But that was not exactly how things worked out.

The general reaction to Monday's announcement among Microsoft watchers is that while the Tag technology was sound, consumers were just never wild about Tag. QR codes may have been less exciting to look at but they were familiar and easily recognized.

As a business tool, however, Microsoft Tag has attracted an impressive list of businesses using the technology to engage their target audiences, including publishing industry giants like Meredith Corporation, a media and marketing company with titles such as Better Homes and Gardens, Family Circle, and Ladies' Home Journal.

From Cars to Cauliflower

By 2011 Acura and Whole Foods Markets, among other big name companies, were using Tags in their operations. Acura was incorporating some Microsoft Tags that linked to videos of a car's features and Whole Foods was placing Tag codes on its signage

The good news is that Microsoft Tag users are not being hung out to dry. "Through August 19, 2015, you will be able to continue to log into your existing Microsoft Tag service account, use existing Microsoft Tag codes, generate new Microsoft Tags, and run reports as usual," Microsoft said Monday.

The software giant also said that Scanbuy has been selected to support Microsoft Tag on the ScanLife platform beginning no later than September 18 of this year. ScanLife is a mobile product and service suite for end-consumers as well as B2B customers, who can use the platform to create the codes and identifiers.

New York City-based Scanbuy, a mobile barcode solutions company, will offer transition and migration services if Tag customers decide they want to migrate to Scanbuy's ScanLife platform.

Natural Selection

Eric Engstrom, General Manager, Microsoft, said it was easy to select Scanbuy for licensing the Tag technology because its track record and technology were both impressive. Current Microsoft Tag customers will be offered the opportunity to migrate their codes, scan histories, account information and all other data to the ScanLife platform, according to a statement from Scanbuy.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Big Data
1.   Cloud Wars: AWS vs. Microsoft, IBM
2.   Watson's First Consumer-Facing Gig
3.   HP Drops $50M on Hortonworks
4.   IBM, California Partner in the Cloud
5.   Teradata Bets Big on 2 Big Data Buys


advertisement
Comcast Customer Service Fiasco
Lessons to be learned for all companies.
Average Rating:
Apple, IBM Team on Mobile Biz Apps
A match made in technology heaven.
Average Rating:
U.K. Wants Data Retention Law
After citizens right-to-privacy verdict.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.