Google Says 'Break Me Off a Piece of That' KitKat Marketing
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Kept Under Wraps
At a time when mobile-world leaks, sneak peeks and educated rumors dominate the technology media, the other surprise was that Google and Nestle managed all those months to keep expectations of Key Lime Pie going.
Since that KitKat candy bar is delicious, and it has been chosen as the name of the next Android version, what can be bad? Advertising consultants warn that name-brand hookups can be win-wins or not, depending on circumstance.
In theory, were the 4.4 release be especially prone to malware or other problems, KitKat, the candy, could experience fallout. If Nestle were ever to find itself at the center of a public relations issue, then Google may experience fallout.
Hail to Ecosystem
Both sides, however, could swim very nicely through a co-marketing channel shark-free. On Nestle's side, KitKat is a loved brand of iconic proportions. On Google's side, Pichai reported in his Google+ post on Tuesday that there have been more than 1 billion activations of Android-based devices worldwide. One might argue that with that kind of strength, Android can survive various ups and downs.
"All this Android innovation is driving tremendous ecosystem momentum and I'm excited to share that together we've now passed 1 billion Android device activations," Pichai said. "Huge thanks to the entire Android community from the hardware manufacturers, chip makers and carriers to the developers and content creators to all of you -- our Android users around the world -- for making this possible."