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We turned to Brad Shimmin, a principal analyst at Current Analysis, to get his take on the new offering. He told us this is one of the larger-scale app exchanges on the market and he's surprised it's taken Salesforce so long to roll it out.
"One of the major issues that any enterprise has in tackling mobility in particular is controlling the applications themselves -- the provisioning, management and security," Shimmin said. "By establishing a private exchange, Salesforce can give enterprise customers -- and I would imagine some channel partners -- the ability to create these closed ecosystems that are secured, manageable and more readily deployable and provisional for users."
Salesforce Private AppExchange will be available with support for Web and mobile apps beginning Friday. The company expects support for desktop apps to be available in 2014. It will be available with Enterprise, Performance and Unlimited licenses for Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Identity, Salesforce Company Communities, Force.com and Salesforce Chatter Plus.