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Apple Updates MacBook Pros, Cuts Prices Up to $100
Apple Updates MacBook Pros, Cuts Prices Up to $100
By Jef Cozza / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
29
2014
The popular MacBook Pro laptop line just got an update and a price cut. The MacBook Pro with Retina display now includes faster processors and double the memory, and the starting price for some MacBook Pro models has been lowered by as much as $100.

"The MacBook Pro with Retina display gets even better with faster processors, more memory, more affordable configurations and a free upgrade to OS X Yosemite this fall," said Philip Schiller, Apple's senior vice president of Worldwide Marketing, in a statement. Apple has already announced that all users of OS X Mavericks would qualify for a free upgrade when Yosemite is released later this year.

The Cupertino, California-based computer manufacturer is offering a price cut of $100 to the starting price of its top-of-the-line, 15-inch notebook, as well as the starting price of the non-Retina 13-inch MacBook Pro, which will now be priced at $1,099. MacBook Air models saw a similar $100 price cut in April on all models. The last change to the MacBook Pro line, last October, saw prices for the Pro fall by as much as 13 percent.

Double the Memory

The 13-inch MacBook Pro with Retina display features 8 GB of memory, up from 4 GB in the entry-level notebook, and will now start at $1,299 for models with 128 GB of storage. Models with 256 GB will come in at $1,499, while the 512 GB model will cost $1,799.

The 15-inch MacBook Pro with Retina display saw its price drop to $1,999. The 15-inch model features a quad-core 2.5 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.7 GHz and 16 GB of memory, up from 8 GB in the entry-level notebook. It can be upgraded with quad-core Intel Core i7 processors up to 2.8 GHz, with Turbo Boost speeds up to 4.0 GHz. The entry-level model comes with 256 GB of storage, while models with 512 GB flash drives will cost $2,499.

MacBooks for Enterprise

The new models are available immediately, according to the company.

The price cut and improved processor speeds are the latest announcement out of Cupertino, following a string of developments for the computer and device manufacturer. Last week, the company released its first public operating system beta test in 15 years, opening its Yosemite OS up to users who signed up on the Apple Web site. The new OS is seeing significant interest from developers, with adoption rates four times that of previous updates.

Monday, meanwhile, Apple announced the $30 million acquisition of podcast app Swell. And two weeks ago, it announced a deal to partner with IBM to develop apps for the enterprise market in a venture being referred to as IBM MobileFirst for iOS. The deal will also see IBM's cloud services optimized for iOS, and IBM consultants will push Apple's products, including the updated MacBook Pros, into the hands of enterprise clients.

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