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Still Wanted: Larger Screen
"Selling a lot of phones looks good on reports and I think Apple can gain market share in the next two quarters, but then the next Android phone will come out with substantial new capabilities to it," Entner told us. "Ultimately, Apple has to think about whether or not, in such rapidly innovating environment, they can maintain changing the form factor only once every two years."
As Entner and many others see it, Apple is lacking in screen size compared to other popular devices. Many hoped Apple would offer iPhones with larger screens a la Samsung in the most recent refresh, but instead the tech giant focused on the value market.
"The Apple screen size was a little bit small the last time around and now they are definitely too small," Entner said. "Larger screens are more suitable for video consumption. By now 60 percent of the mobile traffic is video. People are definitely watching video on these devices. The larger the screen and more vibrant the screen the better."