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Marketo and Centrify Team for Mobile Identity Management
Marketo and Centrify Team for Mobile Identity Management
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PUBLISHED:
NOVEMBER
04
2013

Marketo and Centrify Partner for Active Directory Based Single-Sign On and Mobile Identity Management

SUNNYVALE, Calif., Nov. 4, 2013 -- Centrify Corporation, the leader in Unified Identity Services across data center, cloud and mobile, today announced a new free solution for Marketo (NASDAQ: MKTO) customers -- Centrify for Marketo Single Sign-On (SSO). Marketo users now have seamless and secure one-click access to Marketo’s externally hosted marketing SaaS applications across any type of approved device. The companies have collaborated to ensure interoperability for customers and a simplified experience for end users.

Marketo LaunchPoint is the most complete ecosystem of marketing solutions. LaunchPoint includes some of the world’s most innovative, best-of-breed marketing solutions, spanning all areas of marketing including: analytics & big data, content marketing, events & webinars, lead data, lifecycle marketing, online ads & campaigns, sales tools, social media, and top of the funnel and services solutions.

Centrify’s solutions provide Unified Identity Services across data center, cloud and mobile -- resulting in one single login for users and one unified identity infrastructure for IT. Centrify’s software and cloud services let organizations securely leverage their existing identity infrastructure to centrally manage authentication, access control, privilege management, policy enforcement and compliance across on-premise and cloud resources. Using Centrify, enterprises reduce operational and helpdesk costs by centralizing account management within Active Directory, enabling standardization on a single set of tools and processes. Centrally managing access rights and privileges strengthens security and enforces consistent security policies across heterogeneous systems.

“Marketo delivers easy, powerful and complete software for the modern marketer, and this partnership with Centrify will make it even easier for customers to access Marketo,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “With Centrify as a partner, Marketo customers now have more choices for how they manage the enterprise access to our leading cloud application.”

The free Centrify for Marketo Single Sign-On offering provides an easy way for joint customers to integrate existing AD credentials with Marketo for secure SSO to SaaS applications with no holes in the firewall and without replicating sensitive data to the cloud or a third party. Centrify also helps Marketo customers seamlessly integrate mobile devices into Active Directory, giving IT secure central management of mobile devices & apps using familiar tools and processes. The Centrify Cloud Manager enables IT managers to centrally deploy and manage access to SaaS applications, apply Active Directory role-based access controls, and run activity reports.

In addition, Centrify for Marketo Single Sign-On uniquely goes beyond browser SSO to give users mobile “Zero Sign-on” to the Marketo mobile app. Marketo and Centrify are focused on giving businesses more flexibility and productivity by providing users with easy and secure access to all Marketo SaaS applications on all devices regardless of location.

“Marketo’s goal is to maximize marketers’ effectiveness, and we are pleased to join the LaunchPoint ecosystem to help our joint customers benefit from secure and single click access to Marketo and the applications they use every day,” said Shreyas Sadalgi, Centrify VP of Business Development. “Enterprises have turned to Centrify to deliver secure SSO access for years, and this partnership with Marketo signals a new opportunity for partnering with SaaS providers to secure and ease access to the SaaS applications they deliver.”

Visit Centrify’s partner page dedicated to Marketo to learn more and get started at: http://www.centrify.com/cloud/apps/single-sign-on-for-marketo.asp.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, Calif., with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

About Centrify

Centrify provides Unified Identity Services across the data center, cloud and mobile that results in one single login for users and one unified identity infrastructure for IT. Centrify’s solutions reduce costs and increase agility and security by leveraging an organization’s existing identity infrastructure to enable centralized authentication, access control, privilege management, policy enforcement and compliance. Centrify customers typically reduce their costs associated with identity lifecycle management and compliance by more than 50 percent. With more than 5,000 customers worldwide, including approximately half of the Fortune 50 and more than 60 Federal agencies, Centrify is deployed on more than one million server, application and mobile device resources on-premise and in the cloud. For more information about Centrify and its solutions, call (408) 542-7500, or visit http://www.centrify.com/.

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