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No Triage Needed
“Given how well the server division has done and his cloud responsibilities, clearly the board feels Nadella is the best choice. So that rewards good work,” Enderle said. “It picks and tries to expand on success and will better assure that success than any other path.”
Enderle noted that Microsoft is doing well financially -- on paper the company is a money machine. For that reason, he said, bringing in someone from the outside risks blowing up the machine because the outsider would have to learn everything -- the culture, the various businesses -- in a mammoth company.
“Starting somebody from scratch like you would if Microsoft was a catastrophe company would lead to a triage situation -- and if you triage a healthy patient, you may kill them. A company that needs a turnaround is dying anyway so you will take that risk,” Enderle said.
“But Microsoft is not in that position, so why take the risk that the new person would kill it when you don’t have to? Instead you look internally and find a known quantity that understands the company and then you bet that they can expand their breadth to do the parts that aren’t within their area of competence,” he added.